On the Amazon platform, hijacking is allowed. When your product is hijacked by one or two sellers, it means that your product is selling well. However, if your product is hijacked by a large number of sellers, you must stop it in time, otherwise It's going to be a wedding dress for someone else.
What is hijacking?
A few are happy and some are sad. Co-selling is an Amazon operation method that makes thousands of sellers spurn and is regarded as "quick money" by thousands of sellers, that is, a selling method that shares the listings of other existing sellers.
In this way, for the platform and the buyer, the hijacked seller competes with the seller of the hijacked product, resulting in involution or price war, both the platform and the buyer can benefit and achieve a win-win effect, so Amazon supports Even encourage hijacking behavior. For the sellers who are being hijacked, their "fruits of labor" are picked by others, which is not only uncomfortable, but also brings negative effects such as loss of traffic, reduction of orders, and decline in profits.
What should I do if I get sold?
1. Send a warning letter
When you find out that you have been hijacked, you should first understand the feedback of the other party to determine whether you are a novice. Under normal circumstances, a simple warning letter can make the novice hijacked sell directly. Even if you are not a novice, you should go to court first and then soldiers, and after issuing a warning, if the other party has not stopped hijacking, then proceed to the next step.
2. Sue the other party for infringement
This is based on the fact that you have applied for intellectual property rights (patents, trademarks, copyrights), you can directly through the Report Infringement page, complain to the official as the trademark holder and ask for it to be removed and sold.
3. Join the Amazon Exclusive Program
Apply for and go through Amazon's "Exclusive Selling Program" (Amazon Exclusives) to clear your listings from hijackers. However, the program has certain thresholds, it is difficult for small sellers to pass, and they need to pay a 5% commission to Amazon to clear the co-selling, and you can only sell your products on Amazon, and other platforms (ebay, walmart, etc.) cannot sell. Therefore, if the seller only works on the Amazon platform and does not consider its channels, this method is a good measure to prevent hijacking.
4. Transparency plan
The Trensparency program is used by Amazon to combat counterfeit products in order to protect the interests of brands and buyers. After joining the program, other sellers cannot follow your listing.
How to prevent listings from being hijacked?
1. Supply chain
Prevent hijacking from the supply chain. If hijacking is encountered, directly adjust things other than listing (package design, special marks) so that hijacking sellers cannot obtain this information.
2. Listing optimization
Update and optimize Listings from time to time, including but not limited to titles, descriptions, pictures, etc., to catch co-sellers by surprise.