"I don't know what Amazon is doing again!"
Although Amazon is a world-renowned cross-border e-commerce company, it has been widely complained by cross-border sellers because of its "inadequate technology". In the past month, everyone has just reported that the front desk and the back office are stuck, and other problems come one after another.
In addition to the old-fashioned front-end and back-end freeze problems, it is difficult to open the advertisement page; the back-end order data is also "weird", the order data is inconsistent with the data on the order page, and the flow and conversion problems have plagued a large number of sellers. Natural traffic has skyrocketed. The order volume has not increased or even declined… Sellers are confused by the series of operations of the platform, and they speculate whether it is possible that Amazon will issue a new policy again?
Amazon has frequent problems, and the conversion rate of natural traffic has skyrocketed and the conversion rate has been lowered
As the Spring Festival holiday approaches, the Amazon platform is acting like a monster again. Recently, Amazon sellers have found abnormal traffic and order volume one after another. Let’s take a look at the seller’s feedback first:
The recent sales volume is like a roller coaster, and the rise is particularly unreal;
On January 9, the traffic increased a lot, but the conversion rate was much worse;
The traffic doubled, but the order volume was about the same as usual;
After the 7th, the order volume has decreased a lot. When will it return to normal?
In the past few days, no matter how much the order volume moves on Amazon, the ranking has remained motionless;
In the past few days, I have been desperate to see the order volume, but I have come back to life when I see the ranking;
Advertisements are messy, and background business report data is also messy. Are Amazon programmers on strike?
The effect of running spikes is not bad, but the rankings are crazy, I am convinced!
The editor summed up the recent experience of sellers and found that a large number of sellers have encountered the situation that "no matter how many orders are placed, the category ranking basically does not change much ". The same, or the rankings of 50 orders and 100 orders are not much different. "It's obvious that the order is a hit, but I dare not be happy, because I am afraid that these are all illusions."
There are also people whose natural traffic has skyrocketed, but the order volume has not changed, and the abnormality has concentrated on the day of January 9th. "The traffic has increased from the usual 400+ to 1000+, but the order volume has not changed." One of the Amazon sellers said that this happened to most of his listings. On the 9th, the traffic doubled, but the order volume remained the same as usual. almost.
Normally, when the traffic of sellers increases sharply, the order volume will also increase to a certain extent, so when these sellers see the increase in traffic but the order volume does not move, they all feel uneasy.
"This is an abnormal increase in traffic, which is not a good sign. It will definitely lead to a much lower conversion rate than usual." Judging from the results, although some sellers said that the impact was not significant, the conversion rates of many sellers showed varying degrees. Some orders have fallen by 10-20%, and some have dropped by as much as 70%.
Recently, in addition to encountering abnormal traffic and product rankings, Amazon sellers have also found that order statistics are also extremely unusual. Almost all sites such as the US site and European site have discrepancies in order management and business report data.
Some people see that they have no orders for a few hours, thinking that the sales are really bleak, but it is actually a delay in the Amazon system, but this is only a very small number, and more sellers confirm the order data of the business report after repeated checking for a long time The data on the order page is indeed inconsistent. Some sellers have a sudden increase in order volume, while others have a sudden decrease in order volume.
A seller on the US website said that during the two days of January 6th and 7th, there was a difference of 30-40 orders between the order data in the business report and the data on the order page, and there was no substantive reply after consulting the customer service. Another Canadian website seller said that the order data on January 7th differed by hundreds of orders. In fact, there are sellers whose order sales vary even more. "Looking at last week's sales the day before, it was normal. Looking at it the next day, there were thousands of extra orders for no reason. Is the business report a convulsion?"
Reasons for abnormal order volume of Amazon customer service replies
What is the cause of traffic and single volume exceptions?
Regarding the skyrocketing natural traffic and ranking of the platform, many sellers speculate that the data is abnormal due to a system bug, and it is estimated that it will be updated in the future, but some sellers speculate that the platform’s data source will be opened and updated, or the platform is planning other new policies. Yes, after all, Amazon will be a demon every time it has a new policy.
Regarding the discrepancy between management order and business report data, Amazon replied that this is not a system reason , and also gave 4 possibilities for this phenomenon:
1. Business reports ("By ASIN" and "By SKU" reports) retroactively update order cancellations at the end of the day, while Manage Orders reflects these cancellations in real time. Therefore, the order quantity in business reports may be larger than the order quantity in administrative orders.
2. The orders in the business report include orders that are automatically canceled due to payment failure, but the order report does not include them.
3. By default , management orders do not include pending orders, but business reports include pending orders. Requires sellers to select "Include Pending Orders" in the "Advanced Search" view of Manage Orders .
4. Manage orders only include pending seller-fulfilled orders , while business reports include both pending seller-fulfilled orders and FBA orders.
According to Amazon, the business report includes canceled order data, and the management order is real-time, excluding canceled and unpurchased orders, so the business report data is greater than the real-time order data. However, many sellers seem to be unable to accept this statement. After adjusting the calculation method according to the platform, they found that the data still does not match.
In fact, regardless of whether the above problems are system bugs or not, Amazon sellers have indeed encountered various problems recently.
In terms of search terms, when sellers searched for products in the past, the first 7 pages were all similar products with reviews. Now when they search with the same search terms, only 3 pages are displayed in many cases, and products without reviews are displayed in the future.
At the same time, the problem of difficult access to the front and back of Amazon continues. The seller reported that many pages cannot be opened, and methods such as restarting or closing the refresh cannot solve the problem. This not only tortures the spirit, but also brings great troubles to daily work. Seriously Affecting work efficiency, some people downloaded the shipment packing form, but could not download it successfully for three days and three nights, some people wanted to open the advertising report to calculate the gross profit, and it was still going around in circles after a week …
Now these problems are still going on and cannot be properly resolved. Sellers have said: Amazon is really loved and hated!