The biggest industry "black swan event" in 2021 is the tide of account bans on the Amazon platform. In this event, as many as 50,000 sellers were banned and closed their stores, causing losses of nearly 100 billion. The traditional Chinese e-commerce model may not be suitable for foreign markets. The Amazon platform will engage in this wave of lore, and many sellers are afraid to do it with Amazon. In fact, for cross-border sellers, the most frightening thing is not being banned, but not knowing the reason for being banned, which leads to the account being banned again after being unblocked. This is the real loss of money .

According to the rules of the platform, the main reasons why the seller’s store is blocked are as follows:

◆ For example, the seller's account information has not passed the verification process and does not comply with the platform rules;

◆ The seller’s products have infringement behavior;

◆ The seller's product does not match the description, and the buyer initiates a lawsuit, suspected of deceiving the seller;

◆ There is a fraudulent behavior in the product, and the comment area is suspected of fraud;

◆ Seller's logistics information is lagging, resulting in an order delay rate of more than 4%;

◆ Behaviors such as account association after the seller operates multiple stores and multiple accounts.

If the above behaviors are not involved in the seller, there is a high probability that the title will not be blocked. Some time ago, Amazon officially announced the seller's account status assurance ( AHA) plan at the cross-border summit. As long as the seller joins this plan, he will basically get the gold medal of avoiding death in the early stage, and the seller no longer has to worry about being suddenly blocked! Today, I will share with you the benefits of the launch of the AHA plan for sellers!

What is the Account Health Assurance ( AHA) program?

According to Amazon's official statement, the Account Health Assurance (AHA) program is a new benefit for professional sellers with a higher account health rating (AHR). After the seller joins the program of the platform, if the seller encounters a problem that may lead to account deactivation, the account specialist of the platform will contact the seller immediately, and will inform the seller of the problem and assist in solving it. As long as the seller can actively coordinate with the commissioner to solve the problem within 72 hours, the platform will not deactivate the seller's sales account. The AHA seller protection plan launched by Amazon this time can be said to be very user-friendly, at least giving sellers the opportunity to make up for their mistakes.

How do sellers join the Account Health Assurance ( AHA) program and what are the requirements?

At present , the AHA plan is only available to professional sellers on the US site and Canada site, and has not yet been launched on sites in other countries/regions.

There is no fee for sellers to join the Account Health Assurance ( AHA) program.

How can the US /Canada sellers join the AHA plan?

Sellers can join for free as long as they meet the following conditions

1. The account health rating ( AHR) score has remained at 250 points or above for at least 6 months; if it falls below 250 points, the cumulative number of days below 250 points shall not exceed 10 days; (guaranteed account health rating ( AHR) to reach 250 points The above, for at least 6 months, is a requirement to enroll in the Account Health Assurance (AHA) program.)

2. A valid emergency contact number has been set in the system.

If the seller meets the above requirements, you will receive a confirmation email from the official mailbox, and the seller can check your registration status on the 'Account Status' page of the Amazon seller platform.

How can sellers tell if they have successfully enrolled in the Account Health Assurance ( AHA) program?

Sellers can log in to the Amazon seller platform and click the 'Account Protection Plan' prompt box on the upper right of the 'Performance'→'Account Status' page to determine whether they have joined

The above is the policy knowledge sharing on the Amazon platform today. For more cross-border e-commerce knowledge, please pay attention to Wanliqing’s cross-border official account!

Which tax systems on the Amazon platform are about to usher in mandatory compliance?

German EPR mandatory compliance will start this year, July 1, 2023;

Austrian EPR will start mandatory compliance in 2023, and products without registration will be forced to be removed from the shelves and cannot be sold;

Spanish EPR mandatory compliance is about to begin and will be officially implemented on January 16, 2023;