On July 28 , Amazon announced that the Belgian site is open to global sellers for registration, and sellers can register and open an account through Amazon's official website. The site is expected to be officially launched to global sellers in the next few months, providing local consumers with a rich selection of products and a convenient delivery experience.

Until now, Amazon has relied on its portals in France, Germany and the Netherlands to serve customers in Belgium , and now it finally has a dedicated site. So far, Amazon's European site has increased to nine countries, namely Germany, France, Britain, Italy, Spain, Poland, Switzerland, the Netherlands, and Belgium.

In a press release issued by Amazon on July 28 , Amazon announced plans to launch .be , a dedicated local online store designed to better serve local customers in Belgium. Sellers can also start registering their business on .be and prepare the best selection of products for upcoming launches.

How to enter the Belgian station?

Amazon Global Selling means that if you already have a European Amazon joint account (an account that can sell products on 8 other Amazon European sites * at the same time ), you do not need to create a separate seller account for .be , .be will automatically appear in your seller account Middle (click the drop-down menu to see the Belgian station).

For sellers who join the Professional Selling Program, based on your current monthly subscription fee ( €39, £ 25 , 410 kroner, 169.51 zloty excluding VAT), you will also be able to access 8 other Amazons in addition to Belgium Europe station. However, for each item you sell on .be , you will be charged a corresponding referral fee.

How is the Belgian market ?

1. Economy:

In 2021 , Belgium 's GDP will reach 599.8 billion US dollars, an increase of 6.2% over 2020 , higher than the EU average growth rate of 0.8% .

2. Network:

More than 90% of Belgian households have Internet access, and the proportion of Internet users is as high as 92% .

3. Market size:

According to the sixth e-commerce barometer of the Belgian e-commerce association SafeShops.be: In 2021 , the e-commerce market in Belgium will be 11.7 billion euros. Compared to 2020 , the total has increased by 33% , and the transaction value has increased by 39% , with a total transaction value of more than 150 million.

4. Payment:

The most used payment method for online shopping in Belgium is Bancontact , accounting for 61% . Payment methods such as Google Pay and BNPL are also used by consumers, but the market share is small.

The Belgian e-commerce market has great potential. With the full opening of registration on Amazon Belgium, cross-border sellers will face more markets, have more customers, show more products, and get more transactions. Therefore, if cross-border sellers want to gain more development or their own products have great advantages, they may wish to look at the Belgian site.