Cross-border e-commerce, Amazon, is now a buzzword. Many friends who used to be engaged in domestic e-commerce are now looking for new ways to turn to cross-border e-commerce. Today we will talk about cross-border e-commerce. The three operating modes of domestic e-commerce Amazon, which mode is more suitable for our operation.
Overseas warehouse FBA
Amazon's foreign official warehouse, FBA mode operation requires us to purchase a batch of goods first, and then package the whole batch of goods by sea or air to foreign countries, store them in Amazon's official warehouse, and our Amazon store will be online. For sales, customers place an order in the store, and Amazon warehouse personnel receive the order and deliver the goods, and the logistics cycle is shorter.
However, there is a criterion that your product must be sold out in the market as soon as possible. Otherwise, in addition to the funds you need to hold the goods, you also need to pay a certain storage fee to Amazon's official warehouse every day. If your product cannot be sold, your initial investment can be said to be in vain.
This platform is similar in nature to our domestic micro-mall. Building an independent cross-border platform to operate by yourself is equivalent to building another "Amazon" platform and building another such platform. transportation platform. In this mode, it is necessary to vigorously promote marketing, increase influence, and obtain more traffic.
At this point, your focus is no longer on product priority, but on website traffic. No matter how good your product is, what's the point of not seeing your product if your independent site has no traffic? The focus of independent stations is to vigorously promote marketing and drainage, which requires a relatively large spiritual cost.
Self-delivery FBM refers to shipping from my country and sending it overseas through international logistics. It is mainly used for cross-border e-commerce models with no supply.
Collect the products on the domestic e-commerce website in batches through the ERP system, upload them to the Amazon store for sale in batches, and then go to the former home to place the order on behalf of the buyer, and the former home will deliver the goods to the transit warehouse. After confirming that there is no problem with the product, it will be hard-packed for a second time, affixed with an international logistics label, and sent to overseas customers through international logistics.