As the search algorithm of the Amazon platform, the core work of A9 is to select the most relevant and high-quality products from the vast product category library on the Amazon platform, and then display them in front of users for their selection. So, for our sellers, how to better use the A9 algorithm to improve the exposure of our products? Huaju Tongchuang summarized the following points:
1. Conversion Rate – Conversion Rate (CR) is actually a process from when a customer clicks on your product to when they actually place an order to buy. The higher the conversion rate, the more traffic Amazon will give you! Including sales rankings, buyer reviews, questions answered, image size, quality and price, etc. This is an important factor related to conversion rate as measured by Amazon. Thankfully, the formula for creating a high-converting listing is pretty simple: price + reviews = high conversion. What is clear is that when all else is equal, buyers definitely prefer the cheaper ones.
2. Relevance – Relevance tells A9 when to direct your product pages to specific search terms. Relevance includes product listing keywords, clear product category nodes, buyer browsing history, etc. The overall factors include title, Search Terms, page description, category, brand record, technical parameters, etc.
In the past, many sellers may have deliberately selected categories with less competition to boost their category sales rankings. But today, this tactic has failed and will no longer be effective, and may also lower your Amazon rankings. In addition, the frequency of keywords appearing in product descriptions also affects searches, which indirectly affects relevance.
3. Buyer satisfaction and repurchase rates – how do you make more money from a single buyer? Keep them happy and keep them coming back. The main factors affecting these two points are the order processing speed (to be fast and accurate to improve buyer satisfaction); the number of available inventory (to track the number of FBA in a timely manner, and remember not to run out of stock).
In addition, there are factors that can affect seller satisfaction, as well as after-sales service. As a company that attaches the most importance to customer experience, Amazon is highly responsible for customers and requires every Amazon seller to open a store.
Although this does not mean that we need to get up at 3:00 in the morning to see if there are any customer reviews or consulting information, Amazon sellers should indeed establish a system of replying within 24 hours.This is Amazon's requirement for each Amazon seller on the platform, which will directly affect the performance of Amazon's sellers
The above is all the content shared by Huaju Tongchuang, I hope it will be helpful to all Amazon sellers.