People often say that good-looking skins are the same, and interesting souls are one in a thousand. For Amazon cross-border e-commerce stores, the combination of "interesting souls" and "good-looking skins" is the icing on the cake and will help sellers increase the exposure of their stores. and traffic.

Amazon has the characteristics of heavy products and light stores. There is no distinction between new and old stores in seller stores. New stores and old stores are not valued by consumers on Amazon. What consumers pay attention to is how the products are. On an online e-commerce platform, the most intuitive feeling a product brings to consumers is shown through product pictures and product descriptions. Therefore, sellers need to spend a certain amount of thought on product detail pages and store image in order to be more popular with consumers. Sellers can follow the steps below when “renovating” their store.

Determine page layout

An effective and reasonable store layout can correctly guide customers to conduct more reasonable visits in the store , which can improve the presentation probability of key products. Enter the business background management, hover the mouse cursor on the "Storefront" menu bar and click the "Sales Planning and Reasonable Layout" option. If you want your store to attract attention among thousands of similar products, you need to think carefully about the general framework of your store’s style design. How to place products, which color to choose in line with the characteristics of the product, how to arrange the layout of the product page, and how to place the main products, all need to be carefully designed by the seller. When consumers enter the website browsing interface, most people want to quickly find products that meet their needs, so sellers should grasp the psychology of consumer demand is the key.

Determine the store avatar

Whether it is a brand seller or not, the seller should determine their own store image. The store avatar can be a brand logo or a picture related to the product. In addition to high definition, the store avatar should have a high degree of relevance to the store and products. It is best to have some unique features and personalities of the store. When placing shop signs and promotional images, focus must be placed.