There is a special category of products on the Amazon platform – adult products can be sold. Now, in order to regulate the market situation, Amazon has released new rules for the release of related product images.

According to a report released by a global industry analyst firm , the global adult toy market is expected to be worth $35.1 billion in 2020 and is expected to reach $54.6 billion by 2026, with a compound annual growth rate of 7.6%. Among them, the US adult products market is estimated to account for 33% of the global market. Demand and the market don't stop sellers from selling adult products on Amazon, but to protect minors, Amazon has very strict controls on this category.

On July 27, 2022 , Amazon US updated its adult product listing policy and stated that non-compliant listings will be banned by Amazon after September 26, 2022. Provide sellers with a clearer understanding of the nudity and explicit image policy and protect the physical and mental health of young customers.

Amazon strictly prohibits any product information or product detail page images with explicit color images . And ask sellers to check listings within 60 days and replace images that don't comply with the policy. If action is not taken by September 26, 2022, product listings that violate the policy will be banned or restricted from appearing in search.

For the healthy growth of teenagers, many sellers can understand Amazon 's strict review of this category . Sellers must abide by the product rules of the Amazon platform. NEW CONDITION ONLY: All sexual health products must be within the shelf life only. Products, packaging, or listings must not have explicit intent without explicit graphics ; products, packaging, or listings must not contain any form of profanity, pornography, or explicit language ; and expiration dates must be clearly displayed on all applicable products.

Accurate Listing: Provide accurate and complete product information. List adult products and their uses directly, avoiding sexually suggestive, ambiguous or ambiguous terms, descriptions, or characters. And comply with all applicable laws and shipping restrictions for adult materials.