I have discussed several types of Amazon product rankings with you before, so how can we improve product rankings, seize the platform's traffic, and convert them into sales?
First of all, sellers need to be clear about Amazon's ranking rules, which are based on the A9 algorithm. In order to allow customers to choose their favorite products in product categories, Amazon will conduct accurate big data analysis based on search habits, stay time, and purchases. Amazon will also rank products according to each consumer’s needs and preferences to facilitate conversions and transactions.
As long as the seller understands the factors that affect the A9 algorithm and further optimizes it, the product ranking will not be bad. Based on years of practical experience in operation, the following points are drawn as a complete strategy for Amazon to improve product rankings. Hurry up to check and fill in the gaps!
1. Conversion rate
Conversion rate (CR) = the number of customers who click to browse the product / the number of orders submitted by customers. This data can reflect the customer's love for your product. The higher the conversion rate, the more popular the product and the greater the market demand. In this regard, the platform will give you more traffic, and you can also earn corresponding commissions from it, so this data is beneficial to both the platform and the merchant.
1. Recent sales
For the same product, the higher the sales volume, the more attractive customers are to place an order. No one wants to be a guinea pig.
2. Customer evaluation (Review)
It reflects the buyer's satisfaction with the product and can provide reference value for potential buyers.
3. Product price
Buyers all want to buy high-quality and low-cost products. Compared with competing products, they have a greater price advantage and can attract customers to place orders.
4. Product Variations
Variation refers to the distinction of the same product in terms of parameters, such as color, size, model, etc. The number of variants means that customers have more choices, which can improve the customer's stay time to a certain extent and relatively improve the transaction rate of the product.
5. Picture or video quality
Text description alone can no longer satisfy buyers. Pictures and videos can intuitively display the appearance, functions, selling points, instructions, advantages and other aspects of the product. Sellers must pay attention to it.
6. Duration of stay and jump rate
The longer the buyer stays on the product, the more in-depth understanding of the single product or even the whole store's products, the better the opportunity to place an order. Therefore, each section and store of Listing requires the seller's careful maintenance and regular optimization.
This module is provided for the exchange and interaction between potential buyers and sellers or potential buyers about products. It is mainly used to answer questions about products. If quality is not quantity, sellers can try to "bury words" in this module. Questions and answers can give buyers confidence to place an order.
The A9 algorithm does not recognize products, but only keywords. Therefore, as a seller, if you want your new product to be recognized by Amazon, you must first embed accurate keywords in the product listing, and ensure that it is included in the A9 algorithm, and put your product Asin together with the keywords you want to test. Search, if there is a Listing on the search results page, it means it has been successfully included.
If the product keyword has not been included by Amazon, the seller can directly put the keyword in the title or bullet points of the product, and then force the system to include it by means of large bidding advertisements. After the collection is completed, the seller should strive to make the ranking as high as possible.
The first task of ranking organic keywords is to increase the conversion rate and sales of products.
Amazon advertising is a pay-per-click. The more clicks, the more advertising fees contributed, and the higher the natural ranking. If you want to improve the ad search position ranking of a product, simply put, you directly increase the ad bid. High bid and high exposure are generally proportional to each other. In addition, sellers also need to ensure the weight of the product. Relying on sky-high prices and bidding alone, the product has no core competitiveness and cannot guarantee the top ranking.
To sum up, sellers need to strengthen product relevancy, hit the pain points of customer needs, and constantly stimulate purchasing behavior. On the basis of providing customers with a good shopping experience, so as to improve product rankings in multiple directions, how should sellers improve the conversion rate? ? (Assessment self-support number)
What are the risks of self-support number assessment?
There are certain technical thresholds for the evaluation of self-supporting accounts, and the technical requirements for personnel are relatively high. The main risks of doing a self-supporting account are as follows: 1. Evaluation of the environmental system. First of all, you must have a stable evaluation environment system, which is the basis of the self-supporting account. If your system is unstable, it will have a great impact on the success rate, and the low cost of the success rate will increase accordingly. 2, into the number rate. With a stable system, how to improve the number of success rate. This is also the top priority. There are many skills in the whole process from registration to order payment. Failure to do any part will affect the success rate. 3. Cost. With a stable system and a high success rate, we must consider how to reduce costs. What needs to be paid attention to in the evaluation of the Amazon self-supporting account is to control the proportion of orders and comments.
How should the self-support number assessment be done?
For many sellers, the evaluation service has always been a mystery. On many social platforms, most evaluation teams will take orders in the name of real people evaluation. In fact, most of them are self-supporting accounts. After all, real people mainly focus on products, and they will only pick up the products they want. Not all products can be sent out, which cannot meet the evaluation needs of many sellers, and real people leave comments. The quality is also not controllable. Sometimes they take your product for free and give you a bad review, which is really bad. So what should I do if I master the self-supporting number assessment technology? The principle of self-supporting account evaluation is to register hundreds or thousands of Amazon buyer numbers in batches on the computer or mobile phone, and then use these numbers to evaluate sellers.
Let's first take a look at what needs to be prepared for the self-supporting number evaluation:
1. US mailbox, used to register Amazon's buyer account
2. U.S. credit card or gift card, used to pay for the order amount
3. U.S. shipping address, used to sign for the order product
4. The US network environment system, IP address, and hardware equipment environment are used to simulate real Americans placing orders in the country
The above are some resources and requirements on the hardware. With the hardware, there are certain skills such as registering and placing an order, browsing and adding purchases. Obtaining reviews and sales through the self-supporting account evaluation is the most cost-effective and effective way, but the self-supporting account evaluation technology has certain technical thresholds. There are also more resources to prepare, so everyone should know more before preparing to establish their own evaluation team, and find a professional technical team to cooperate. Today, I will share so much about the self-supporting account with you. Welcome to exchange and learn from each other!