Stars set sail across borders – Amazon's back-to-school season report is open, and sellers should create promotions like this

Entering August, the Amazon back-to-school season is coming. The biggest markets for the back-to-school season are in Europe and the United States. In the last article, we introduced the back-to-school season in the United States. In this article, let's take a look at the back-to-school season in Europe. The back-to-school season in Europe is the first big promotion after the Prime Membership Day-the end-of-summer promotion and back-to-school season event kicked off on August 22, and the traffic will also reach a small climax.

According to official news, this summer promotion and back-to-school season event in Europe will be held from August 22 to September 9, covering the UK, Germany, France, Italy, Spain, the Netherlands, Sweden, Poland. 8 stops.

Sellers who want to participate in the back-to-school season activities need to submit promotions in advance. Amazon has relevant requirements for sellers and products participating in European promotions. Only sellers who meet the requirements are eligible to submit promotions. First of all, you must be a professional seller (enterprise account store). If you meet this condition, and you have good business behavior before, you can get the promotion qualification. Products that are also declared for promotion should include as many variants as possible. Avoid declaring restricted products or products that are offensive, embarrassing, or inappropriate; follow Amazon's promotion policy.

The products available in Europe and the United States are generally similar. Electronic products, clothing, household items, and school supplies related to back-to-school are the categories of products with better recent growth trends in Europe. Sellers need to take advantage of promotions during their promotions, so how do you take advantage of promotions?

Start by taking full advantage of recommended products. After the seller submits the application for the promotion, the seller's platform will display Amazon's seckill and 7-day promotion product recommendations, and the seller can directly view the relevant product recommendations on the seller's platform.

Create promotions for your own products to ensure compliance with promotional prices. According to the EU's European Omnibus Directive, all retailers in the EU must display the lowest price of the product in the past 30 days as a reference price when announcing a price reduction. Items on Amazon Europe (except the UK) have displayed the lowest price of the item on Amazon in the past 30 days, marked as "Lowest recent price" as the new reference price of the product.