Recently, many Amazon seller friends have received account blocking notices from the Amazon platform.
In fact, cross-border e-commerce platforms represented by Amazon have banned or shut down accounts for various reasons. It may be because the products are highly similar or the accounts are linked. Once the platform implements the penalty policy, it will cause heavy losses to the sellers. Because this means that the traffic foundation that has been painstakingly built in the past is basically in vain.
Even with a clearly announced POA (plan of action), appeals rarely restore traffic and weight to that link. So today we discuss several situations in which Amazon-based cross-border e-commerce restricts accounts to help you avoid the “minefield” of titles in the process of operation.
The main reasons for Amazon to ban and close accounts
1. Invalid or missing product information
It is important to read the delivery rules carefully before uploading a product. There are some essential product descriptions like GTIN (Global Trade Item Number) like UPC (Universal Product Code) for clothing or ISBN for books etc.
In addition, if you directly copy other people's product information in batches when uploading product information in order to save trouble, it is very likely that the platform will be suspended due to the suspicious account being judged as "associated".
Most e-commerce platforms will require sellers to provide some form of unique product identifier, for example you might see EAN (European Article Number) and the equivalent JAN (Japanese Article Number) in Japan.
2. Account association or missing information
Cross-border platforms such as Amazon have expressly stipulated that any account information with seller authority should be completely unique. If you use the same legal person ID, business license, credit card and other information to register multiple accounts, it is easy to be judged as account association by the platform.
At the same time, if someone can provide evidence that your product infringes the property rights of others, even if you do not intend to, your account or the product may be banned from the shelves.
Moreover, if you sell specially limited items such as medicines, food, jewelry and watches, you also need to submit an application to the platform in advance or show a product certification certificate.
3. Swipe orders or swipe good reviews
For a long time, cross-border e-commerce platforms such as Amazon and eBay have been putting pressure on sellers to swipe orders and review good reviews. The most severe is
September 2021 Amazon e-commerce ban event. The account ban incident involved about 1,000 companies and more than 50,000 accounts, with an estimated loss of more than 100 billion yuan. Among them, the amount of frozen e-commerce accounts ranges from tens of millions to hundreds of millions of dollars, and the sales authority of about 600 Chinese brands have been closed. About 3,000 seller accounts involving these brands, including electronics, daily use, home and Sports goods.
In this account ban incident, the reason for the ban provided by the Amazon platform is mainly the illegal operation of the merchant, including "manipulating comments", "swiping orders" and "violating account association".
4. Create an identical account immediately after the account is banned
Some sellers will immediately use the same set of information to re-register an account after the account is banned or closed. In fact, doing so is completely useless. Because if the same set of data is used, the platform's early warning system will immediately pay attention to this account, and will also limit the traffic and weight of the account.
How to run multiple accounts on an ecommerce platform
There are so many "mine points" on cross-border e-commerce platforms such as Amazon and eBay. Is there a way to "remove the mines"?
That's a cliffhanger. Today we mainly talk about how to solve the account association.
Under normal circumstances, the third-party platform of the cross-border e-commerce platform determines whether the account is related by detecting the detection information in the "browser fingerprint". Among them, there is a lot of fingerprint detection information. Software and hardware information such as IP address, UA environment, device memory, and browser resolution are all indicators of detection. If a browser can achieve as much fingerprint information as possible, the combination of these information will result in a higher security factor of the fingerprint environment, and the account will be more difficult to associate.
The Flying Cross Security Browser launched by the professional IDC company has a very powerful information detection function, and it will automatically detect whether the browser fingerprint is safe before each login to the account. I made statistics and found that there are as many as 23 fingerprint detection indicators across the browser, and there is a cookie synchronization function, which is more friendly to the isolation of the store environment.