Recently, Amazon announced in Shanghai that the first Amazon Prime Member Early Access Sale will be held from October 11 to 12 in 15 countries (US, UK, Canada, France, Germany, Italy, Spain, Austria) , China, Luxembourg, Netherlands, Poland, Portugal, Sweden and Turkey).
Amazon said the membership event will be called the " Prime Early Access Sale ," which Amazon Prime VP Jamil Ghani said in an interview. Prime 's paid membership is open, offering "hundreds of thousands" of holiday deals.
It is reported that the October event is also the first time Amazon has held its second major sale in a year, and it may be difficult to exceed the discounts offered on July Prime Day. Be cautious when creating a shopping list, as not everything is the best deal. Lots of merchandise wants to hitch a ride on those discounted items so they can be taken along on a shopping spree.
Amazon's retail business has slowed in recent months. Ahead of anticipating a challenging holiday shopping season, the retailer realized it needed to offer more deals to consumers affected by inflation. Last week, Target said it would start offering holiday deals in early October . Meanwhile, Walmart has expanded its gift return window to Oct. 1 to Jan. 31 , compared with last year 's Nov. 1 to Jan. 24 return window .
Last year, Americans shopped early to avoid delivery delays caused by supply chain disruptions. Consumers are still expected to buy holiday deals early this year and can spread spending ahead of price hikes later.
Amazon Prime VP Jamil Ghani said the company will be offering deals on digital goods and products "especially relevant to the holidays" instead of its Prime Day event in July . He declined to say whether the fall discount campaign will become a regular Amazon event in the future.
It will also be a good growth opportunity for sellers, especially those selling Halloween-related products.
If it sells well in the past two days, it can also free up a lot of storage capacity to continue replenishing products in the peak season in the future, which is still beneficial.