There are rumors on the Internet of various Amazon incidents, store closures, skyrocketing shipping costs, layoffs by large companies, etc., which make the sellers who are already doing it tremble, and even make Xiaobai who wants to enter the industry hesitate and wait and see.

The reality is that there are two completely opposite groups of people doing cross-border e-commerce. One is Diaosi, who is crying and shouting that the business is not good, and the other is chatting and drinking tea, and the business is booming. Make money. The same blue sky, the same green hills, but the feelings are so different, any explanation?

But the truth is, if you do business honestly, don’t write reviews, don’t make fake bills, don’t do those stupid things, and do business formally, some people really do a good job.

At present, the consumption power of the European and American markets is still leveraged online. With the impact of YI sentiment on the producers, the number of suppliers has decreased. But the market has not shrunk, and even the market has been released due to factors such as material scarcity or unsafe travel under the epidemic. Don’t say that the general environment is not good every day. You are not a destroyer of the general environment. Changes in the general environment are fair to everyone, so there is still some consumption potential in the market. It just depends on how you tap business opportunities.

In fact, compared with other e-commerce platforms, there is not much difference between Amazon and other e-commerce platforms. Whether it is from the perspective of sharing the company's operational risks or solving Amazon's warehouse restrictions, most sellers believe that multi-account operation is a must-have strategy, but This involves the issue of Amazon account association. In addition, with the development of domestic e-commerce clusters, e-commerce sellers gather in a "dense" manner, and the cross-use of dynamic IPs will also lead to account association.

Whether it is multi-account operation or IP cross-use, accounts may eventually be linked. The account association may lead to serious consequences such as product removal, cancellation of activity qualifications, and banning of store accounts.

How to avoid the big pit of account association, this problem has been analyzed in detail before, and the friends who need to look back can click here: How to prevent Amazon account from being associated?

What Marco wants to share with you today is, how does Amazon detect and determine whether your account is linked?

At present, there are more than 6 million sellers on Amazon, and manual review is impossible to complete this work, so there must be a set of algorithm logic to support the work of AI.

First, the platform will automatically collect and process seller information data. Then use the AI ​​algorithm to mark each user. When these marks are highly overlapping, the AI ​​algorithm will directly determine the corresponding account association. The factors of the AI ​​algorithm also include the following factors:

Through the information in the table above, we can summarize a set of solutions to prevent account association.

1. Different accounts on the same site should use completely different registration information to prevent association. The new registration information also includes: email address, mobile phone number, company business license information, legal representative ID card information, payment account number, credit card, etc.

It should be emphasized here that multiple accounts must not use the same network environment to log in to the Amazon backend. When registering a new account, you must use different network environments and computer equipment.

2. The products of multiple accounts and multiple stores cannot be similar. Amazon prohibits multiple stores from selling the same products, and the duplicate information ratio of products cannot be higher than 30%, otherwise it is easy to cause the store to be closed. Even if the products on multiple stores are the same, cross-selling new and old products.

3. In terms of equipment, if you are using a local computer. 3 accounts must match 3 computers and 3 network cables. Dedicated computer + dedicated network cable is the premise of effective isolation. However, with the expansion of the business scale, opening multiple platforms and multiple accounts in this way will bring higher equipment and personnel costs.

4. In terms of operation, if you are on a business trip, you must use remote operation to connect the local computer (hotel or home) with the remote computer (office). However, the remote left side must ensure that the office computer is turned on, but this method is easier to freeze.

5. If you use the fingerprint environment + fixed IP, you can perfectly solve the problem of off-site office and stuck. In addition, team members can log in to their accounts at the same time to collaboratively solve operational problems. For sellers who need anti-association, this solution can completely solve the comprehensive needs of sellers.