There is no denying that Amazon is indeed the most popular shopping platform for foreign consumers. According to statistics, 170 million customers choose to buy on Amazon every month rather than any other store or platform. This means that Amazon has naturally become the first choice for cross-border e-commerce sellers.
But since July of this year, Amazon has closed the stores of more than a dozen Chinese sellers, including the two largest Amazon-owned electronics brands, whose combined sales exceeded $1 billion. No matter how well your store sells, it is easy to be ruthlessly blocked by Amazon.
The person who knows the current affairs is Junjie. Rather than reluctant to leave Amazon, most sellers set their sights on independent stations. However, Amazon's logic and operations are still somewhat different from standalone sites. Before starting to build your own website and brand, Amazon sellers need to know the following 5 thresholds, let's take a look at what they are.
1. Pay attention to the selection of products to ensure the stability of the supply chain
When transforming into an independent station, the first thing sellers need to pay attention to is the issue of supply chain resources, which is very important for sellers who want to become bigger in the independent station field.
Most of the independent website sellers will adopt the no-source, one-piece drop shipping model, that is, without stockpiling, a large number of products have been uploaded to the independent website website. However, if the seller increases the volume in the future, but the supply chain is unstable, or the supply suddenly cannot keep up, it will be very fatal to the seller.
Mature Amazon sellers have their own supply chain resources and operational talents, which is an absolute advantage that others cannot match in the process of expanding independent station channels. Even some sellers will directly invest in their supplier manufacturers, or buy some more advanced production equipment to the manufacturers, in order to improve their production efficiency.
2. Reasonable layout of the team
For sellers who have transformed into independent stations, even if the original operation team is relatively mature, because there are still differences in the operation logic of independent stations and platforms, it also determines that the deployment of the sellers’ teams after the transformation must be adjusted.
If the team's structure is completely in accordance with the Amazon platform, there may be a situation of acclimatization in the field of independent stations.
For example, the team of Amazon sellers is actually based on Amazon operators, operating around the rules of the Amazon platform. Maybe one operator can be in charge of an Amazon store, because the Amazon platform comes with its own traffic, so operators may only need to optimize the listing, and do a good job in the review score, and the overall ranking of the store can be improved, without too much consideration for the site Such operations as external drainage.
However, the operation of the independent station, in terms of traffic drainage alone, covers multiple types of work, such as Facebook advertising, influencer marketing, and email marketing. It is necessary to consider the drainage of various channels and methods, and the personnel equipped with these different drainage methods are also different, so the operation division of independent stations is more subdivided. The demands on the team will also be higher. The framework of the team will also be very different from Amazon.
3. Choose a safe and reliable payment partner
For payment/payment methods, the biggest problem sellers face is the success rate of collection. Maybe you spend a lot of money and spend a lot of money on the traffic from advertising. In the end, because of the payment process, the final conversion is not formed, and a lot of traffic costs are wasted. And there are two reasons for this problem:
Problems with payment companies, such as the payment company's license, have resulted in a relatively low payment pass rate. The seller or product sells fake, the goods are not on the board, and the complaint is made.
Therefore, to solve the problem of payment collection, Amazon sellers need to find some payment partners with a relatively high payment pass rate to do this. Of course, sellers should also avoid violations at the sales level.
At present, ShopBase has cooperated with many famous payment companies at home and abroad (Paypal, Stripe, Asiabill, Oceanpayment Qianhai, Pacypay, etc.). Security guarantee, the success rate of collection is 95%, so that collection is no longer a nightmare for sellers!
>> Build your own stand-alone site with ShopBase now!
4. How to optimize the store and increase the conversion rate?
The biggest difference between the independent website and Amazon is that the independent website sellers need to build a website and optimize it by themselves. Although the operation is more troublesome, this is also one of the advantages of the independent station. It can help you build your brand, which Amazon can’t do. However, now that website building tools like ShopBase can help sellers quickly build a sales website, opening a store is no longer as difficult as it used to be.
ShopBase has a rich theme library
The real challenge is to optimize and increase the conversion rate of the website. Every little detail of your website affects the conversion rate. From homepage content, product images, announcements, product pages, and more. You must carefully set up these content and features to ensure the best conversion rates for your store.
For example, the problem of uploading products, in fact, when many Amazon sellers build independent website websites, they do not have the basis for building a website, so when uploading products, they often ignore the problem of product image size. If the picture is too large, it will slow down the speed of the entire website. If the picture is too small and unclear, it will affect the overall visual effect of the website and also affect the conversion rate of the website.
For another example, Amazon's product images are all white background images, but the image restrictions on independent sites are not so many. Except for the pictures displayed in the window with white background images, other sellers can design their own style pictures in their own way. Therefore, on the product details page, independent website sellers can optimize more content through pictures and have more room to play, but they also need to pay attention to the overall visual effect of the website after splicing various pictures, which will greatly affect the overall visual effect. website conversion rate.
While there are a lot to be aware of, ShopBase users don't have to worry too much because when you build your ShopBase store, you'll receive 24/7 1:1 support from our customer team. In addition, our customer success team will customize your store optimization plan for you, which is guaranteed to help you increase your conversion rate.
ShopBase has also prepared 0-1 training courses for sellers to teach you how to quickly build a website. Check out the ShopBase video tutorial website now >>
5. How to generate traffic?
Amazon already has a large number of users and traffic, but the stores of independent stations need to start from 0 to earn traffic by themselves, which is also the most difficult step to be an independent station. There are two main types of traffic: free channels and premium channels. If you don't know how to operate and optimize advertising, you need to refer to the course on advertising from 0-1.
In addition to Facebook Ads and Google Ads, the two most famous and effective tools, you can also refer to:
+Cross-border e-commerce sellers only need 4 steps to place Youtube ads
+ The most complete Instagram advertising tutorial on the whole network
+ New Snapchat Ad Trends – Opening the Door to the U.S. Youth Market
+Tiktok Ads – New Marketing Trend, Have You Learned?
Are you ready?
Independent websites are a growing trend in the e-commerce industry, especially when Amazon is becoming more and more unfriendly to Chinese sellers, switching to independent websites is definitely the first choice for every seller. What are you still hesitating about, if you don't have a stand-alone store yet, hurry up and use ShopBase to build a website!