The setting of product keywords is a key factor in the acquisition and promotion of listing traffic , as well as product exposure. Therefore, the determination of keywords can be said to be the primary task of editing product information. Let me share with you how Amazon sellers should set keywords, and what are the dry goods for setting keywords.
Setting a keyword starts with understanding its format. Generally speaking, the setting format of product title is: core keyword + brand name + auxiliary keyword + product attribute + function + scope of use (the first letter of each word is capitalized (except for prepositions), it is best to control it within 150 characters , if it is too long, it will appear boring and may not display completely .
It is best to use phrases or words for keywords. Try not to use long sentences. Longer keywords are not easy for customers to use, and will reduce product exposure . In short, it is a simple and rude overview of the product, from the perspective of consumers. To consider the keyword settings.
It is best not to repeat the keywords. It is necessary to combine the actual product, highlight the key points, and arrange them in a unified manner. At the same time, it must also keep pace with the times, and continuously optimize in combination with data. It cannot always be maintained as it is.
So how can you find keywords that match your product ? In fact, there are many channels. Just to introduce a few to you.
1. Amazon platform search for similar words
You must first understand what similar words and expressions exist in your product. After you have made it clear, go to the Amazon search bar, and the result page will have some system -recommended and related keywords . Search on Amazon's search bar with these similar words , and you can see some keywords related to your product that buyers will search for through the search box , and you can also narrow down the scope according to the characteristics of the product.
2. Other platforms
There are many cross-border platforms, such as AliExpress, eBay , Shopee, etc. You can also search on these platforms, and they will give more keyword choices, and even those on Amazon.com. After searching, you can filter and choose keywords that match your product.
3. Other national platforms
You can search for well-known e -commerce websites and URLs in various countries, enter these foreign websites to see what others are selling, and then search the search box for the popular keywords of local websites, and learn from your own listings .
4. Keyword Search Sites
There are many such websites, you can go to the Internet to find them or consult relevant people to obtain them.
5. Keyword Generator Software
This is usually only available for purchase, but there are also some free generation software .
After setting the keywords, it does not mean that everything is fine. It is still necessary to regularly check the optimization, check the keyword ranking effect and keyword index , and constantly update the data.