The advertising effect of new products is a problem that sellers are more worried about. To improve the advertising of new products, you can start from the following five aspects!

exposure

Exposure is an intuitive manifestation of the effect of product copywriting and advertising optimization. When the exposure of product links is relatively small, it indicates that there may be a problem with our copywriting or advertising optimization. When this happens, check in time whether the position in the copy is not high enough, or the keywords you put in are not accurate enough.

CTR

When the product has a lot of exposure, but the click-through rate is not enough, such exposure is still invalid exposure and cannot bring sales and conversions to the product. A qualified ad has a click-through rate of more than 0.4%, and a click-through rate of less than 0.4% indicates that there is a problem. At this time, you need to check the title, price, picture, comments and other aspects of the product, and then make reasonable optimization.

Factors Affecting Conversion Rates

Product pictures, prices, coupons, evaluations, ratings, five-point descriptions, etc. are all factors that affect the conversion rate. While optimizing these problems, you should also pay attention to whether the product is being sold or the related page is preempted by competing products. These are all things that sellers need to consider.

advertising budget

During the new product period, it is very important for sellers to control the advertising budget. The newly listed links need to accumulate comments and other data through advertisements, so as to increase the weight of the links and obtain more natural exposure. The advertising budget can be set moderately.

ACOS

The lower the ACOS, the higher the weight of the keyword, and the higher the organic ranking of the keyword. There are no comments in the early stage of the new product, and the natural conversion will not be very good. If the above four points are integrated into the actual operation, ACOS will drop. If you want to promote new products well, you must strive for excellence in every link.