In terms of listing optimization, many cross-border sellers habitually focus on keywords and reviews, and even some sellers find a billing agency long before their accounts are down.

In fact, 90% of consumers go through QA carefully before buying a product, which affects their determination to buy the product to some extent. If the title, image, description are the seller's packaging instructions for the product , then QA is a clear overview of the product from the customer's own perspective.

Therefore, the quality of QA directly affects the exposure and conversion of listings. Let's talk about QA related matters.

1. What is QA?

As a communication tool for Amazon's buyer community, Amazon Q&A provides users with an area where sellers and buyers, and buyers and buyers can exchange questions about product features, functions, and quality.

At the same time, Q&A is also an important factor affecting the listing weight. By asking questions, you can increase the activity of your listing. Naturally, Amazon will think that your listing is getting everyone's attention, thereby increasing your exposure and providing more traffic support.

Customer Q&A allows customers shopping at the front desk to ask any product-related questions. Amazon will then notify the seller of the product or some buyers who have already purchased the product to answer the question. After Amazon gets the answer, it emails the questioner.

At the same time, the Q&A will be displayed at the front desk for future shoppers' reference, so that buyers can make more appropriate decisions and improve the shopping experience. Generally more than three questions and answers will be automatically placed by Amazon under the title of the product listing. If the number of questions and answers is less than three, they will not be displayed.

2. How to go to QA

(1) Sort out and capture keywords and product advantages and disadvantages : First, you need to be familiar with product performance, selling points and defects. You can get the best practical experience from your own products, collect peer Q&A and reviews, sort out and grab keywords, advantages and disadvantages.

(2) Reasonable layout of questions and answers

a Grab the main keywords according to the sorted keyword stream. Consider whether they are standard or non-standard here, and choose core keywords or long-tail keywords accordingly.

B. Asking questions and burying words: As a buyer, ask questions about product applicability and scenarios, refer to the previous questions and answers, pay attention to burying keywords; ask product use problems, pay attention to burying words; ask product defects, pay attention to paying bills.

C. Reply to Buried Words: Reply to the buyer's question and try to be as short and local as possible. It is enough to bury 1-2 words; reply as a seller and bury 3-4 different words.

(3) Increase the number of questions and answers.

Especially for new products, such as reviews, the more questions and answers, the more active it is, the more favorable it is for listing conversion. As we said above, the number of questions and answers must be more than three to appear in the title, so three is a basic threshold.

The more the number, the better, but if you use some "brushing" methods, you must pay attention to the scale. For new products, there will be about 3-7 in the early stage, and later sales will increase, and the traffic will increase for review. You can continue to add a few more. Late alisting is about 15.

3. How to answer QA questions?

After the buyer asks a question, Amazon will notify the seller by email to answer the question. Find the corresponding email in your mailbox and click Reply Question to reply.

If you can't find the email, you can search for the keyword answer to find the email sent to you by Amazon. Can you answer this question….

Buyers who have purchased the product will also receive an email answering questions.

Amazon wants QA questions to have real feedback from buyers, not just sellers, so customers who are interested in the question can also answer. Amazon has no restrictions on this.

A negative answer can scare away would-be customers, so avoid these kinds of questions. Some products meet buyer expectations and do not affect defects or problems in use, so leave a bad review.

In order to prevent bad reviews, you can tell the shortcomings, and buyers should not have these problems after they buy them back.

such as fading of clothes.

Q: Will this dress really fade?

Answer: The color will fade a little when you wash it for the first time, but as long as you pay attention when cleaning, the color fading problem is not serious, it is acceptable, and it will not affect the use.

4. Can QA questions be modified or deleted?

Answers to QA questions cannot be deleted, but questions can be deleted and modified. If no one answers the question, the questioner can delete or modify the question.

If someone has already replied to this question, it cannot be deleted or modified, but you can click on the comments to ask questions, click Yes and No to express approval and disapproval, or click Report Abuse to file a complaint.

If you find a negative answer, you can quickly supplement the answer, or ask a few more questions and step on it to avoid buyers seeing it.

5. How many QA questions are appropriate?

The more QA is like a review, the better. The product has just been launched, and there is no click-through rate. When I started to prepare 4-8 QAs, the number of orders became larger, the number of reviews increased, the ranking was high, and the number of QAs also increased, creating a more natural situation.

Amazon QA has a close impact on sales. The quality of a store is not only determined by keywords and other directions, but also QA. The praise rate is high, and the praise from the previous experience can promote the purchase. If the first few pages of a product are praised , then QA is considered high-quality. At this time, it still needs the assistance of service providers, such as cross-border e-commerce service providers such as cross-border alliance csp (private me) to process faster and more efficiently.