On Amazon, the new product period of any product is very important, and the new product period is the best stage to improve the product ranking. How to promote products with high customer unit price in the new product period is a problem that plagues every seller. Xingqihang has sorted out the logic and methods of product promotion with high customer price, mainly from the four aspects of comments, sales, advertising, and inventory.

Comment

For products with a unit price of more than 50 US dollars, you must go to the Amazon vine plan. This is the official review plan for listings, which is suitable for sellers to accumulate reviews. When the product is a multi-variant product, it can be split into a vine plan in the early stage, and different colors can be listed separately as a link, so that more reviews can be accumulated for the product.

sales

It is recommended that sellers set a higher price, and then set a slightly higher coupon, such as a discount of about 30%, to promote product transaction rates through high pricing and high coupons. The second is to cooperate with Internet celebrities. The effect of using Facebook groups to launch products with high customer orders will not be very good, and the effect of cooperating with Internet celebrities to promote grass will be better.

advertise

In the early stage, the seller first started the advertising budget test of $10 per day, and its main purpose was to see if there was still room for optimization in the listing. If there is no problem in the preliminary test, it can be officially launched. It is recommended that sellers open 5 automatic advertisements to run at the same time, and finally keep the most competitive automatic advertisement.

in stock

Inventory is a point worth paying attention to, because the unit price of the product is relatively high, and the number of early shipments may be limited. Therefore, in the process of operation, we should pay more attention to the inventory to prevent the product from being out of stock or unsalable.

The above is the summary of Star Qihang's method of promoting high-customer unit price products in the new product season!