For Amazon cross-border e-commerce sellers, you may not choose products or operate, but you must have the awareness of intellectual property protection.
The awareness of intellectual property protection in the United States is very strong, and there are many law firms in the United States, such as: GBC, EPS, keith, HSP, SMG, etc.;
The names of these American law firms can be said to be "like thunderous and famous " in China's cross-border circle, especially in the big sales. In particular, the leading GBC law firm is even more famous and has been responsible for many large infringement cases.
Now there is a popular saying in the domestic cross-border circle: " Don't be afraid that the store will not make an order, but be afraid of receiving a GBC complaint letter ", which shows its popularity and influence.
Why are domestic sellers so familiar with the above-mentioned US law firms?
Because it has represented many cross-border infringement cases, and the methods are relatively "tough", more importantly, some law firms even have "phishing law enforcement" situations, first pretending to be customers to buy products, and then actively launching on the Amazon platform Infringement complaints, domestic sellers have not encountered such a situation once or twice.
Like professional anti-counterfeiters, these law firms will look for infringing acts on Amazon. They will collect the information of these infringers, and then submit a lawyer's letter to the federal court. As long as Amazon receives the lawyer's letter, it will freeze the store funds.
Amazon is not involved in this kind of thing, watching the fire from the other side. Amazon's attitude is clear, as long as the infringer and the rights owner reach a settlement, Amazon will unblock store funds.
Usually, it is useless for the seller to send an email to the law firm, because the seller basically does not understand American law and English, and cannot solve the problem as a lawyer.
So how to solve this problem?
1. Reconciliation: When looking for a service provider, you only need to pay them a lawyer's fee, and you don't need to worry about other issues. They will have their own channels to contact the opposite law firm to help you negotiate the amount of the settlement fee;
Note: (It is best to choose a reliable service provider to do it. Some of them will give you a false withdrawal of the lawsuit. You thought that the settlement was settled. In the end, it took a long time for the funds to be unfrozen, only to find out that the lawsuit was falsely withdrawn. I was thinking To deal with it may be absent)
2. Responding to a lawsuit: If you think you have no infringement and you have a lot of money in your pocket, just touch the other party. Of course, this requires a lot of legal fees. Just like a domestic lawsuit, it may require multiple rounds of negotiations. It's good to win the case in the end, if the money is lost, it may be lost;
Note: (If you plan to respond to the lawsuit, you need to comprehensively consider whether the Yuanzi in your lower pocket is enough, and you can't confront people head-on when your mind is hot)
So how is the settlement money calculated?
The settlement fund generally consists of two parts: (1) the number of orders issued for the infringing products (2) the frozen funds of the store ;
If there are many orders for the infringing product, the settlement fee will be based on the amount of the infringing product; if the amount of frozen funds is large, the final settlement fee will be charged according to the frozen funds of the store; (I believe that someone will ask" My products have not been ordered, why should I settle according to the store's freezing of funds?' You have no reason to reason with this. After all, the other party is a rogue law firm, and people have the exact evidence of your infringement, otherwise others will not sue. you)
In any case, everyone should try to avoid such situations when they are in normal operation, so as to avoid a lot of unnecessary troubles.
Always have the awareness of property rights protection, browse Amazon's products and foreign websites more often, maintain product sensitivity, and avoid those products that have the risk of infringement.
*Note: If you don't understand anything, please feel free to leave a message and contact me