According to foreign media reports, Amazon’s prime day in 2020 will be confirmed, although it may not be in the traditional mid July. Someone familiar with the matter said it might be held in September.
Although the exact date is not yet determined, Amazon has recently informed Amazon sellers to submit deals and vouchers as soon as possible. According to the notice, although Amazon’s prime day plan for 2020 has been put on hold, it has now been confirmed that it will be held and everything is urgently needed to be ready.
“Prime day 2020: submit deals and vouchers now! Please be sure to act quickly and submit deals immediately so that you can participate in the promotion. ”
In 2020, Amazon Prime day is expected to become a global activity again. Last year, the countries covered by the promotion include: Australia, Austria, Belgium, Canada, China, France, Germany, India, Italy, Japan, Luxembourg, Mexico, Holland, Singapore, Spain, the United Arab Emirates, the United Kingdom and the United States.
Locate the deal dashboard, click create a new deal, select lightning deal, select a product in the proposal, and then click Select. Then, click continue to next step to submit lightning deal.
You can submit asin as lightning deal for spotlight deals consideration in the seller center, which must meet or exceed the spotlight deals criteria outlined below. This is an opportunity to gain high visibility on the “deal today” page during the event.
At least 30% off the current website price;
The lowest price so far in 2020 (including previous promotional prices);
Products with 4.0 star rating or higher and at least 5 comments;
A picture that conforms to the style guide;
There must be no deal of any type within 30 days before Prime day;
If you don’t want to run spotlight deals, you can use the https://amazoneu.au1.qualtrics.com/jfe/form/SV_ 00bg15lkytnbxkd exclude your account from spotlight deal. Otherwise, your choice may be upgraded to spotlight deal. Please note that upon completion of this survey, all spotlight deal upgrade accounts on asin and EU markets will be withdrawn.
Amazon sellers can also run prime targeted vouchers during prime day to offer discounts for a single product or group of products. Currently, sellers can create them in UK, De, and fr.
For Amazon Prime day 2020, the voucher must be:
At present, the price of the website is at least 20% off;
A review rating of at least 3.0 stars;
Asin must be prime qualified;
Choose a Prime member as the customer target.