When most sellers optimize product titles, they consider increasing natural search traffic. To appear in natural search results, the product title needs to be filled with two or three related keywords.

Now there are more and more sellers using paid ads, so sellers need to know how to optimize product titles and increase the traffic of paid ads. Today, we will introduce a product title optimization strategy that combines payment and natural traffic.

Amazon Product Title Optimization

Most sellers will optimize the title for natural search, but when placing advertisements, they directly use the original listing instead of optimizing the title for PPC advertisements.

Why to optimize the title of PPC advertising? The main reasons for PPC advertising to optimize product titles include:

• There is less space left for headlines in advertisements
• Your product is displayed on the relevant product page (it may not be the same type of product, so it needs to be explained)
• Due to the lack of Title space, you need to optimize the order of keywords
• The title of the advertisement should be able to attract consumers to click

So how to optimize the title of PPC ads without sacrificing search traffic?

You can fill in keywords in product titles, but don’t overdo it.

Do not paste all keywords into the product title. In addition to the title, the relevant keywords can be filled in for the bullet points and background keywords. Fill in the first two keywords with high search volume in the product title.

Here are some basic knowledge of Amazon Product title optimization. The title should include the following:

• ·Brand
• ·Product line
• ·Material or key function
• ·Product type
• ·Color
• ·Dimensions
• ·Package / quantity

Amazon also put forward suggestions for Title Optimization, such as:

• ·The first letter of every word is always capitalized, but not every letter
• ·Specify measurements such as ounces or pounds
• ·Numbers are displayed as numbers
• ·Do not use the & symbol unless it is a brand name
• ·Do not include promotional information in the title, such as best selling

To improve the click through rate of PPC ads, in addition to the above optimization methods, we need to go further, find out the factors that distinguish products from competitors, and then include them in your product title.

Before optimizing PPC advertising title, it should be noted that the product title of listing can be as long as 120 characters, or even longer. But product sponsorship ads only show about 65 characters.

Advertising Title Optimization Scheme

Here are three examples of excellent Amazon PPC advertising Titles:

1. Use synonyms

This is a copper vase. The product title includes vase, planter and pot. These are synonyms. They are all very short. The arrangement is also easy to read. They are not filled with a large number of keywords.

So if your product name has multiple synonyms, the title can take the following template:

Descriptive adjectives + 2 to 3 synonyms + unique selling points + other adjectives

2. Use product selling points

The descriptive adjective “covered outdoor furniture” is used at the beginning of the product title above, and the selling points of the product are pointed out, followed by the size and color of the product.

If the product has unique selling points, the following templates can be selected:

Unique selling points + key words + size + Color

3. Show multiple uses

If the product has multiple uses, such as the folding table above can be used for picnic, wine, etc., the following template can be used for the title:

Brand name + keywords + multiple uses + descriptors, brand adjectives

In addition, pictures are also an important component of improving the click through rate of advertisements. Most good ads use two types of pictures:

• Products in pure white background
• Product use scenarios

If you are not sure which type to use, use a picture with a pure white background, which is more convenient for consumers to view the product.

However, if some products are not put into the scene, consumers will be confused. For example, the flower pot in the following figure needs to show the use scene of the product:

Because if there is no outdoor environment, no soil and no plants, the white flowerpot is very monotonous, easy to affect the click rate, and even some people mistakenly think it is an office file box or a toy box.

If nice products are prone to such misunderstandings, it is recommended to choose the use scene pictures of the products, but the pictures should still be simple and clear.

All in all, to optimize the title of PPC ads, we need to use attractive text, show unique selling points, and arrange keywords. Don’t fill in keywords randomly, it will cause a bad experience for the buyer.