"Have you exploded?" This should be the most frequently asked question in the seller circle recently.
The two-day Amazon Prime Day 2022 has come to an end. After several months of hard preparation and continuous stay up late, what are the results of the sellers in this midterm exam? After some understanding, the conclusion is still: a few happy and a few worry!
This year's Amazon Prime Day is the largest ever with 24 sites. As the first site to open, Japan Station continued the good momentum of last year and became the biggest dark horse of this membership day.
Good news from the Japanese station during the big promotion is frequent. According to some sellers, this year's prime day has huge traffic, and the sales volume has doubled compared to last year . A seller's single-day sales reached as high as 160,000 yuan, and the sales volume increased by 78 times compared with the previous day! The unit price of customers has also risen, reaching 8000+ , which is the envy of many sellers.
In contrast, the calm of this year's European standings is surprising. The popularity in Europe and the United States is not as good as in previous years. There is not much news about the explosion of orders in the circle, but it is a little better than usual. On the contrary, ACOS has exploded a lot. Among them, the ACOS of the seller's product has reached an astonishing 2400% , and the F5 is broken, but there are still 0 orders!
The reason for the poor performance of the European station may be that, on the one hand, the European exchange rate has plummeted, hitting a 20 -year low;
The US station should be the one that everyone cares about the most. The first 24 hours of Amazon 's 2022 Prime Day sales event made it the busiest day for total online spending in the U.S. so far this year, with revenue across all e-commerce platforms reaching $ 6 billion , according to the Adobe Digital Economy Index .
Total online sales on July 12 were up 7.8% from a year ago, surpassing the $ 5.1 billion in sales recorded last Thanksgiving, according to Adobe . Overall, online retail sales in the U.S. totaled more than $ 11.9 billion during the 48 hours of Amazon's Prime Day event , an 8.5% increase from the $ 11 billion in overall online sales generated during last year's event .
Prime day 2022 has come to a close. According to Amazon 's official announcement , its Prime members bought more than 300 million items during this year's Prime Day event, making it the largest Prime Day event in the company's history.
During the event, sales growth at Amazon's store sales partners outpaced the company's retail operations, with customers purchasing more than 100 million small business items in sweepstakes and spending more than $ 3 billion.
And , Amazon Prime members worldwide buy more than 100,000 items every minute . Among the top-selling categories are Amazon Devices , consumer electronics and home appliances. In addition , some of the world's best-selling items are from high-end beauty brands, including Laneige and NuFace ; there are also products like the Apple Watch Series 7 ; Procter & Gamble (PG.US) Pampers and The Honest (HNST.US) diapers and wipes products ; kitchen essentials from Rachael Ray , Le Creuset and Hamilton Beach ; toy products from VTech and LeapFrog ; apparel and accessories from Levi 's (LEVI.US) ; car wash products from Chemical Guys ; and pet products from Nutro , Temptations and Greenies .
Finally, the editor would like to ask all sellers and friends, are you satisfied with your performance on this year's membership day?