With the continuous development of the e-commerce industry, more and more people join the industry, resulting in the continuous saturation of domestic e-commerce and the continuous decline of profit points. More and more sellers are trying to transform and turn their attention to cross-border e-commerce. In this field, Amazon, as a leader in cross-border e-commerce, coupled with the rise of Amazon's out-of-stock model, has become the next operational goal of many entrepreneurs and college students. There will also be more development opportunities under the big platform, and a cross-border e-commerce industry will be born! It has its own system and rules. Compared with the rules of domestic e-commerce platforms, Amazon's rules are more fair and just. As long as your product is hard enough and good enough, it will bring you traffic. It's fairer to users and to sellers. It is very common for e-commerce sellers to join the sales wave on Amazon's platform, because Amazon's e-commerce platform provides retailers with huge sales potential, so they also need to invest more energy and effort in this aspect of the platform.
1. More high-quality customers Since the establishment of Amazon, customer first has always been their standard. For more than 20 years, this philosophy has been built into every detail of Amazon. Consumers who shop on Amazon have a particular sense of trust in the quality of the products. Pay an annual fee of $99 to become a member of Amazon, which currently has more than 100 million members. Most of these people are middle class in developed countries. Not only has consumption power, but also continuous consumption demand. They are usually not that price sensitive, but quality is their concern.
2. Platform Rules Amazon platform has been striving to create a reasonable and standardized online shopping environment. So far, it has been recognized by almost all platform sellers and consumers. Amazon sellers can enjoy a relatively equal sales environment and fair and compliant management. The starting line is the same for all sellers. As long as you can operate, have good products, and choose products, you can get a steady stream of traffic and orders on Amazon.
3. Rich profits I believe that every seller friend has a deep understanding of the domestic e-commerce platform environment, and the fierce competition is becoming more and more fierce. The operating costs of sellers are getting higher and higher, leaving less and less profit space for themselves. In contrast, Amazon is like a huge and delicious cake, and sellers can not only get higher profit margins, but also substantial profit margins. In addition, consumers are less sensitive to product price than domestic buyers, and they tend to care more about product quality. As long as the quality is passed and the evaluation is reliable, there will be a steady stream of traffic. In this environment, many sellers' profit margins have exceeded 50%, and some special products have even exceeded 100% profit margins.
Fourth, large volume Amazon has a great influence in the world, and its coverage area is the core market that cross-border e-commerce sellers want. In terms of consumption, the countries covered by Amazon, such as the United Kingdom, France, the United States, Japan, Germany, Italy, Spain, Mexico, Canada, etc., are all developed countries with strong spending power. Therefore, Amazon is already a relatively large online shopping platform, and the first thing that overseas consumers think of when shopping online is Amazon.