Recently, Amazon announced the launch of a product selection tool – "Business Opportunity Detector". According to Xingtaohui, the main purpose of this tool is to help sellers tap unmet overseas consumer needs and actual purchases. This tool is currently available on Amazon's US, UK, Germany, France, Italy, and Spain. Sellers with professional sales accounts log in to Amazon's seller backend, click the menu bar, select Growth, and select "Business Opportunity Detector". access.

According to Xingtaohui, the "Business Opportunity Detector" focuses on market segmentation search terms, helping sellers to explore unmet overseas consumer needs and actual purchases, and provides multiple market segments, and sellers can browse the segments by category. Markets, search for segments, use sample segments to visit segments.

Market segmentation can mainly help sellers to understand the current products in the market, popular search terms and statistical data about the potential of new product release, which facilitates the process of market research by sellers' mobile phone information, and can greatly improve the efficiency of sellers.

At the same time, this tool has more than 40 indicators to build a multi-dimensional data system, which is refined to the ASIN level. Sellers can fully understand product information, save new product development time, provide various data of popular search terms, help sellers optimize site traffic, and formulate corresponding advertising optimization strategies.

In general, "Opportunity Finder" is a product selection tool that can efficiently help sellers search market data. After confirming the product selection, sellers can learn about 6 key data such as search volume, product quantity, average price, and search conversion rate in the "Trend" section of the business opportunity detector. You can also see the trend changes of the market segment in the past year and the past 7 days, and sellers can formulate sales strategies according to the situation.