I believe that every Amazon seller wants their products to rank high, because in this way they can bring more traffic and opportunities for their products to explode. But improving product ranking is not so simple, it requires methods and skills, so how can you improve your product's Amazon ranking?
1. Product title
Titles are one of the main ways Amazon gets keywords. It is necessary to insert precise words and traffic words related to the product in the copy, or put the subject word before the title. If you don’t know how to do it, you can also refer to how the top-ranked products in the same category write product titles. New products can improve the match of each keyword to the listing to some extent, so that website advertisements or organic search rankings can easily search for your products. Some keywords in simple listings are highly convertible, and if Amazon thinks your listing is the best match, it will prioritize your product.
2. Product pictures
Amazon uses product images with a white background, and the product accounts for 80%. It cannot be a side view and cannot have superfluous accessories. But we are not saying that only this kind of product images can be uploaded, we can optimize our own product images according to our own needs. It is recommended to reflect the use and value of the product in detail from multiple perspectives. It is simple and clear, and has advantages, so that buyers can notice your product at a glance. No matter how good the copywriting is, if the main image is not done well, even if the click rate is high, it will not have much conversion rate.
3. Detailed description of the product
If your product titles and product images are well done, then you can entice buyers to browse your product listing pages. Some consumers will be attracted by product prices and other aspects after clicking; if they do not know how to introduce detailed information in detail, they can use codes to fill in the description, and appropriate bold text can also provide customers with a better experience.
4. Review and Q&A
Reviews and Q&A are the main factors in improving conversion rates. Because many consumers will check the Review and QA before buying, good feedback is more likely to attract buyers to buy.
5. Promotion inside and outside the station
Amazon has a promotion called Social Media Promotion Codes. Check out AmazonAffiliate and Amazon Influencers. Many American internet celebrities have signed up for both programs. If there are influencers willing to promote your products, your products will be known to others faster, and they will help you for free, because the Amazon platform will automatically pay commissions to influencers as rewards.
Evaluation is undoubtedly the best effect to improve store sales, traffic, weight and ranking. So how should Amazon sellers learn to register themselves, raise their own accounts for their own tests, and what are the advantages of evaluating self-supporting accounts?
1. Self-supporting number evaluation
Relatively speaking, the self-supporting account is a relatively controllable way of evaluation, which is manifested in several aspects:
One: You can control the time and number of evaluations by yourself, and you can evaluate your listing anytime and anywhere to increase the weight.
2: Saving evaluation costs, low account costs, first-hand resources (foreign email addresses, addresses, mobile phone numbers, student memberships) add up to less than 10 yuan, which is more than enough to pay high commissions, as well as regular gift card exchange rates The difference can be earned.
Three: The quality of the accounts you raise is relatively controllable, the IP you use is also pure IP, and you will not place orders in large quantities, nor will you use duplicate resources. For example, IP, delivery address, etc., I know what I know. Now many big sellers basically have their own evaluation team to cooperate with the operation.
2. Real person evaluation
Look for international students or foreign buyers on social networking sites such as Facebook, and after negotiating the price, place an order and leave a positive review according to normal buying habits. As a result, the service quality of real people who do evaluations abroad has also begun to decline, mainly as follows: the repeated use of account resources, and the long period of time for reviewing, resulting in the effect of real-person evaluations not only unsatisfactory or even careless, but also possible There will be risks such as scams or account deletion.
3. Find an intermediary service provider
Some service providers do have a large number of foreign reviewers, but the service providers are mixed, and the quality of accounts is uneven. It is obvious that they are promoting real people's assessments, but they use script machines or "black cards" to swipe reviews behind their backs. This has long been done. It is an open secret in the evaluation circle. Listings are easily judged by Amazon as malicious reviews, and 8 out of 10 intermediary service providers are fake. This means that there are currently many cheap review resources on the market, and many intermediary service providers will hang up. Under the guise of "100% comment" and "ultra-low-price evaluation", they fool Amazon's small white merchants. Once there is a problem, they will not take responsibility, but instead threaten to refund and give malicious comments. Great threat to the store. In such a situation, sellers have no choice but to admit that they are unlucky. This leaves sellers in a conflict of doubts about real-life evaluations, but they have to do it.
Raising an account is a technical thing. First of all, we need to understand Amazon's risk control mechanism. Based on our experience in five or six years of evaluation, the key point of evaluation is that we need a pure environment, pure IP, and formal reliability. Buyer information, credit card or gift card, and the evaluation method of raising account adjusted with risk control, etc.
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