Amazon 's warehouse is now bursting again, and sellers' goods may be difficult to enter the warehouse.
It is not the first time that Amazon's warehouse liquidation problem occurs, but every time the warehouse liquidation problem recurs , it always makes it difficult for sellers to put their goods into the warehouse, and the products cannot be put on the shelves in time, which in turn affects the sales performance during this period, and sellers have a headache. Under this circumstance, many sellers have turned their attention to overseas warehouses in case of emergency in order to minimize risks and investment costs.
The problem of Amazon's warehouse explosion is frequent, and it is difficult for sellers to enter the warehouse
Recently, some sellers and freight forwarders reported that the DTM2 warehouse in Germany was out of stock , and another four ( LEJ5, MUC3 , DUS4, PAD1 ) warehouses issued a notice to stop receiving goods from May 16 .
In fact, only in the first four months of 2021 and 2022 , several Amazon sites have had several liquidations. Among them, the same is true for the US site as the main market for sellers.
In mid-2021, the FTW1 in the United States was even more severely depleted. It is understood that the warehouse delivery teams were all lined up on the highway at that time, the unloading time was prolonged, and the time for sellers' goods to be put on the shelves was continuously delayed.
It is understood that the FTW1 warehouse is one of the largest warehouses for Amazon's distribution of goods, and it is also one of the warehouses with the highest frequency of warehouse explosions in the United States. It is located in Dallas, the United States. The goods of many domestic sellers are often allocated to this warehouse. In addition, the SBD1 of the US station is also a warehouse with a high frequency of liquidation.
For the problem of liquidation, the seller can only choose to wait. If it is a new position, the seller will have to change the order. The problem of liquidation not only makes the sellers face the delay in the warehousing of goods, but also seriously affects the seller's subsequent capital turnover and sales if they cannot enter the warehouse and ship in time , and will spend additional time and capital costs.
The common reasons for the problem of warehouse bursting include insufficient warehouse capacity, slow delivery by sellers, and more goods entering the warehouse than leaving the warehouse. If FBA delivery is relatively slow at a certain point in time, the accumulation of goods and tail-end distribution It will cause the problem of liquidation.
In addition to the peak season, the goods cannot be put on the shelves in time. Because of the large volume of the Amazon platform itself, sellers will inevitably have other problems in the process of using FBA .
For example, a seller broke the news earlier that the number of products was missing when the product was placed in the FBA warehouse . According to the back-end inventory data report, the seller suspected that the goods were lost when Amazon received the goods and transferred them to the warehouse. Contact customer service and provide various information such as corresponding invoices. After that, the lost goods were not found in the follow-up, and in the end, they could only admit that they were unlucky. Small problems like this happen from time to time.
At present, small and medium-sized sellers are still dominated by FBA , and the demand for overseas warehouses is mainly reflected in the relocation of warehouses, the handling of unsalable inventory , etc. However, if the sellers have large shipments in the peak season, FBA alone cannot fully meet the demand , the logistics services of other channels have become a "life-saving straw" for sellers.
Overseas warehouses have become an alternative channel for many sellers due to their advantages such as faster delivery speed, improved shopping experience for buyers, and avoidance of overstocking during peak seasons.
Long-term development, overseas warehouses are "the general trend"
Under normal circumstances, many sellers do not have their own overseas warehouses, so the choice of third-party overseas warehouses becomes particularly important. The use of third-party overseas warehouses and FBA at the same time is relatively common in the circle. Some sellers believe that it is better to prepare goods in overseas warehouses first than to catch up with the peak of orders but not deliver them. "The winner is the one who has the goods."
Therefore, when sellers develop to a certain extent, in addition to FBA , they will also supplement overseas warehouses to meet their own personalized needs. Whether from the perspective of the supply chain or the product itself, overseas warehouses can play an important role at critical moments, which is also the advantage of many big sellers. It is reported that Lege 's first overseas warehouse has been put into operation since 2013, not only serving its own cross-border e-commerce business, but now it has become one of the company's revenue.
Logistics and warehousing are the key links in cross-border e-commerce, which are not only valued by big sellers, but in order to promote the "going out" development strategy faster, the state also strongly supports the development of cross-border e-commerce and overseas warehouses . " Develop and facilitate cross-border e-commerce return and exchange policies " is one of the contents of the State Council executive meeting on April 13 .
In the past two years, with the rapid development of cross-border e-commerce, as well as the demand for warehouse relocation from titled sellers some time ago, third-party overseas warehouses have been further popularized. Coupled with the repeated epidemics, logistics and other unstable factors, compared to before, overseas warehouses have attracted more and more attention from sellers.
At the same time as the demand rises, the number of overseas warehouses in the market also increases, and cooperation with more cost-effective overseas warehouses requires multiple screening by sellers.
On the whole, in the selection of overseas warehouses, in addition to price, sellers mainly care about the following aspects: the management and control ability of overseas warehouses, which is reflected in the standardization and efficiency of operations; the informatization capabilities of overseas warehouses, such as the Fluency and timeliness of data: The service level of overseas warehouses, including the resolution of daily problems, and cooperation according to sellers' needs, etc.
However, the quality of overseas warehouses on the market is uneven, and many sellers have also stepped on the pits in overseas warehouses, such as no compensation for lost items, overseas warehouses running away, irregular operations, etc. , all of which have sounded the alarm for sellers.
In order to avoid unnecessary losses, it is particularly important for sellers to choose word-of-mouth overseas warehouses. Among them, Rakuten has been deeply involved in the overseas warehouse industry for more than 20 years and has accumulated rich experience.
Shanghai Lotte Express Co., Ltd. was established in 1997. It mainly focuses on cross-border logistics services in the North American market. Its business scope includes e-commerce parcels, commercial express, consolidated freight forwarding, private delivery and other express needs . There are branch warehouses in Toronto, Vancouver and New York, New Jersey and other places in the United States.
Among them, the overseas warehouse in New Jersey, USA , was built in 2013, covering an area of about 32,000 square feet. The distribution range covers the entire territory of the United States, guaranteeing the same day out of the warehouse, supporting label replacement, warehousing, one-piece delivery and return package customization , etc. Serve.
Dropshipping: From start to finish, providing a one-stop service for sellers .
Return package customization: After the product is returned, after the warehouse inspection, repackaging, label change and other services, the returned product can be put back on the shelves for secondary sales and distribution.
After years of development, Rakuten 's overseas warehouses also have their own advantages : American self-operated warehouses : flexible expansion of warehouses, and multi-warehouse layout to improve the delivery timeliness for the end ; Unload the cabinet, put it on the shelves the next day, and complete the delivery in three working days; the terminal channel of high quality and low price : the lowest UPS terminal discount account in the United States, you can make an appointment for ups, usps, and FedEx to pick up the goods on the same day.
Timely and effective information exchange is also the key to overseas warehouses. Rakuten overseas warehouses are Chinese management teams to help improve communication and operation efficiency; customized overseas warehouse systems can realize seamless connection between OMS and WMS systems, and update inventory and order status in real time. And provide platform API docking support ; for peak seasons that are prone to problems, Rakuten also has warehouse emergency plans : formulate corresponding peak season emergency plans to avoid the phenomenon of warehouse bursting in peak seasons and ensure the timeliness of logistics in peak seasons.