AmzWizard learned that Amazon Europe announced that the “manage your experiences” tool has been launched in the seller center. The listing tool can help brand sellers determine the most influential listing content by testing two versions of the same listing, so as to improve sales and conversion rate. The following is the announcement:

We’re excited to announce that Manage Your Experiments 1 is now live in Seller Central.
This tool can help brand owners improve sales by testing two versions of the same listing to identify the most impactful page content.
In only a few minutes, you can run A/B tests on listing titles and images for the same high-traffic ASIN to identify and publish better product detail page content to help improve conversions.
To access the tool, go to Brands and select Manage Experiments in Seller Central.
For more information, watch the Manage Your Experiments video or see About Manage Your Experiments.