What is AMS?
AMS is fully known as Amazon marketing services, namely Amazon marketing services. It is a self-service platform provided by Amazon to sellers. Amazon helps more shoppers find and buy sellers’ products by packaging some resources on the website.
AMS is suitable for experienced sellers, but not suitable for new sellers. The minimum budget of AMS is $100, and it can run for up to six months, and the application threshold is relatively low.
AMS has three types of advertisements, namely sponsored products, headline search ads and product display ads.
The advertising effect of keyword ads is worse than that of title search ads and product display ads. the title search ads can add three different products in the same advertising series, and the ads will be displayed in the first position of foreground search after they are put in; Product display advertising can be targeted at a specific product advertising, can also be more targeted advertising. An advertisement for people with a certain interest.
What are the advantages and disadvantages of AMS?
AMS advertising exposure intensity, and targeted, sellers can also see real-time advertising activity data, and according to the data for advertising optimization, can greatly promote the product exposure, promote the product conversion rate.
But AMS advertising exposure is relatively large, so the seller needs to ensure adequate supply of goods, more difficult to control the budget.