At this stage, tiktok is bound to be a skyrocketing market. Whether it is cross-border e-commerce or brand businesses, you must not miss tiktok, where you can achieve high cost-effective circle powder and exposure!
For cross-border enterprises and overseas brands, we must make good use of the user resources of tiktok platform and obtain a large amount of traffic through high-quality video content. Today, let’s take a look at how Amazon beauty merchants do it?
I’m meme is a South Korean cosmetics brand and a world-famous cosmetics e-commerce platform. The purpose is to help everyone find their own beauty. I’m meme’s target audience covers women aged 16-28, and its brand positioning is young and fashionable makeup products. Reasonable price level close to the people, easy to buy and easy to use consumption experience.
Relying on tiktok, Amazon’s sales of beauty products in 2020 almost doubled compared with 2019. I’m meme also opened a store in Amazon and began to operate with tiktok in April 20.
For more than a year, the brand account has accumulated nearly 150000 fans and 2.1 million likes, which is quite good data! Certification of tiktok official enterprise number can not only improve the weight, but also help to shape the brand and better establish contact with users. There is a specific introduction in the introduction, so that users can click the link to jump to the Amazon store to buy, which is the entrance of traffic.
The video content of I’m meme is basically that no one appears on the camera. Surprisingly, the playback volume is also very good ~ after our exploration, we found that the brand is very careful in shooting and can use light and angle to show the materials and appearance of different products! And the requirements for the background are high, which makes the girls look pleasing to the eyes!
Tiktok video released by I’m meme is related to #amazon finds tag. From the data point of view, #amazon finds tag has received 11 billion views on tiktok! Carrying relevant popular tags helps push videos to a larger traffic pool!
As Amazon solves the problem of delivery delay caused by the epidemic, tiktok has become an impossible source of beauty sales on the platform. Although the logistics suffered a setback in the first two months of the shutdown caused by coronavirus in the United States, the delivery time has returned to normal for most beauty brands that use Amazon as the sales channel.
Amazon’s position among generation Z shoppers is also particularly high. According to CPC’s 2019 survey, 72% of generation Z female consumers will use Amazon for product search. Piper Jaffray’s survey of American teenagers in 2019 found that Amazon has risen from 17th to fifth last year, becoming the most popular beauty sales channel.
“These brands choose to link to Amazon because we think it is the simplest. I think we will keep this way because it is effective now. We may try other links in the future. And we are still trying to understand what tiktok audiences in the community are and what they like.”