Amazon (EU) Product Labeling Requirements FAQ Summary

While Amazon doesn't set its own labeling requirements, they require all products sold on their platform to comply with individual country labeling and other compliance requirements.

For example, if you sell products on Amazon.de , Amazon.co.uk or Amazon.fr , you need to ensure that your products comply with EU product labelling requirements. For example, products that comply with RoHS or the Low Voltage Directive must carry the CE mark. On the other hand, products and certain parts (such as chargers ) that should not carry some kind of labeling, such as CE marking, are also considered non-compliant by Amazon.

Why your product may need multiple labels

In Europe, it is common for products to be subject to multiple labelling requirements. For example, electronic equipment must often bear the CE mark and the WEEE mark in addition to the directive-specific labelling .

Importers and manufacturers must consider all applicable labelling requirements rather than looking for a single labelling requirement that may apply specifically to the product. Additionally, labelling requirements extend to packaging and even user manuals.

Do I need a country of origin label when selling in the EU?

No, the EU generally does not require a country of origin label. However, many products sold in the EU still carry a country of origin label (eg Made in China) because this is a requirement in many other countries, including the US. Country of origin labels help your product be sold in different countries. If you plan to sell or are already selling in the U.S., you can additionally label your products according to U.S. labeling requirements in addition to the EU labeling requirements. Also, while country of origin labelling is not mandatory, you must not mislead consumers by falsely claiming that the product was made in another country.

What should I do if my product label is incorrect?

If the item is still in the production facility, you will need to instruct your supplier to relabel the product. Instead, you must return or relabel the product.

However, the chance of relabeling a mislabeled product is very small or relatively expensive – so you'd better ensure that you provide your suppliers with labeling files and detailed documentation in advance to prevent this from happening.

Can a product be labelled after it has been imported into Europe?

In general, products must be properly labeled " on the market " . But this can be interpreted in different ways, which is why I recommend that you ensure that your products are properly labelled before importing them into the EU to mitigate various risks.

It is cheaper to ask your manufacturer to label you than to label your product within the EU.

There have also been cases of customs authorities seizing imported products that were not properly labelled.

All in all, there is no benefit to labeling your product in Europe, assuming you are not producing within the EU.

Do I need a barcode?

Barcodes are not mandatory, but are highly recommended if you plan to sell to retailers or online marketplaces.