Europe, where the penetration rate of e-commerce has been increasing year by year, has always been the “sweet pastry” favored by cross-border people . Amazon has also launched eight major sites including the United Kingdom, France, Germany, Spain, Italy, the Netherlands, Sweden and Poland. Compared with the more mature Britain, France, Germany, Italy and the West, the Netherlands, Sweden, and Poland, which have been launched on Amazon since last year, are even more hidden treasures, with high growth rate, great potential, and wide support.
This is a new opportunity for you to expand the new blue ocean in Europe! Quickly follow the editor to enter the Nuggets Express Lane of Amazon's three major sites: Netherlands, Sweden, and Poland!
First, the layout is open!Looking at potential stocks in the Netherlands, Sweden and Poland
1. High Internet penetration rate, keen on online shopping!
Poland, the fifth most populous country in Europe, has a population of more than 38 million, and the proportion of online shopping accounts for 83% [ 1 ] .
Sweden has a population of about 10 million, and the Internet penetration rate is as high as 96%. Among them, data shows that e-commerce users are expected to reach 81% in 2024 [ 2 ] ! 70% of Swedish people buy at least one item online every month.
Although the land area of Holland Station is only over 40,000 square kilometers, the number of residents in the Netherlands has reached 17 million, which is close to the population size of Australia [ 3 ] . It has a high population density and a higher Internet penetration rate of 94%. It has become the norm [ 4 ] , with strong consumption power and unlimited market potential!
2. Amazon helps to develop quickly and worry-free !
FBA can be used , Pan-EU and EFN logistics modes are supported, and warehousing is shared with five European countries!
◾ Holland and Sweden can share warehousing with Germany. Products are shipped from Germany and enjoy local delivery fees in Holland and Sweden!
◾ Since the launch of the Poland site, Amazon has continued to invest heavily in Poland, and there are now 10 FBA warehouses available for sellers to use.
One-click synchronization, fast and convenient !
You can use the Inventory – Global Sales – "Build International Product Information (BIL)" tool in Seller Central to synchronize the products from other European sites to the Netherlands, Sweden and Poland with one click and automatically translate them into multiple languages.
Share Amazon VAT Service (VISA) with five European countries to make tax easier!
If you are a new seller in Europe in 2022, you can open and enjoy the Amazon VAT integration service on the seller platform before December 31, helping sellers in the United Kingdom, Germany, France, Italy, Spain, Poland, Czech Republic (Amazon warehouse location) for one-stop VAT registration + declaration + tax payment services.
Second, buyer insight! Online site online shopping user buyer portraits are public!
Although they belong to the European continent, compared with the other five European sites, the main consumers in the Netherlands, Sweden and Poland of the new European sites are similar, and the main force of online shopping is mainly 25-49 years old. Its consumer habits and preferences are also quite similar. If you are already a European seller, these three new European stations are your first choice to develop your business, with relatively less difficulty. The editor here will introduce the most important characteristics of consumers in the Netherlands, Sweden and Poland [ 8 ] :
✔ 25-49 years old are the main force of online shopping, women prefer home apparel and men prefer electronic products
In the Netherlands, Sweden, and Poland, online shoppers are mainly 25-49 years old. Women are more inclined to buy home and apparel products, and men are more inclined to buy hardware and electronic products.
✔Generally prefer products with high delivery time that can be received within 5 days
Affected by the epidemic, consumers in the three countries are more inclined to buy daily necessities online, so more efficient delivery can better meet the needs of consumers. Most consumers hope to receive packages within 5 days. The longest acceptable delivery time for 86% of Dutch consumers is 3-5 days, while nearly 80% of Swedish consumers even expect to receive their desired item within 3 days.
✔ Pay attention that the product is equipped with a detailed instruction manual
In addition to the high delivery time of the products, whether the products are equipped with clear instruction manuals is also an important factor affecting the ordering of consumers in the Netherlands, Sweden and Poland. Especially for electronic products such as keying supplies, because their operation may be difficult and difficult to understand, the more detailed the product manual, the better, which can help customers how to use them correctly.
In addition to the similarities in consumption habits and preferences, the three major sites have their own special features:
✔Dutch consumers prefer products with free shipping
Most online stores in the Netherlands offer free shipping to Dutch buyers. Sellers can consider offering free shipping to Dutch buyers to enhance their appeal.
✔Swedish consumers are especially keen on products offered by Chinese sellers
According to the Nordic E-commerce report, in the 2019 survey on the distribution of goods purchased by Swedish consumers in foreign e-commerce merchants, China ranked third2.
✔Polish shoppers are price-sensitive and will compare prices repeatedly before buying
Polish consumers are highly cost-conscious and compare prices on multiple websites before placing an order. 62% of consumers say they use price comparison sites before buying online, and this price comparison behavior is especially pronounced on Amazon [ 9 ] .
3. Numerous benefits, all kinds of support help your new site Nuggets go smoothly!
In order to help you expand your business to emerging sites at a lower cost, Amazon also provides you with quite powerful support policies.
Simple operation, no extra cost,
Three new sites in Europe to easily sell!
If you already have a European Amazon joint account (an account that can sell products in the other 5 Amazon European marketplaces at the same time), it means that you have opened the European 8-country marketplace, and you do not need to create a separate seller account for the Netherlands, Sweden, and Poland. Please upload the product directly on the seller platform, and directly select the immediate goods to sell to the eight European countries.
Generally, the seller platform of all new sellers' joint accounts has the option of a new European site, and you can upload products directly; if not, you can self-check whether the European site account meets the following three conditions at the same time:
▲Unrestricted sales in any mall on Amazon Europe
▲The company address has been filled in on the seller platform
▲A valid payment method has been assigned to all existing malls in the payment method of Seller Central
If you have confirmed that the above requirements are met, please contact seller support.
No additional monthly service fee is required, and the monthly sales commission is the same as other sites
Netherlands and Sweden
The sales commission currently charged is the same as the sales commission charged on other existing Amazon Europe sites. But the same commission is a wider opportunity and greater potential!
The European Amazon logistics solution is in place, and all three sites have discounted rates!
Fulfillment by Amazon ( FBA) provides a variety of solutions in Europe. At present, all three sites have supported FBA Europe Integration Service (Pan-EU) and European Fulfillment Network (EFN). The Netherlands, Sweden and Poland are shared with Germany, France, Italy and Spain. FBA inventory, you can choose the appropriate logistics solution to deliver the orders generated at the three sites.
In addition, the three sites have different levels of rate concessions:
The Netherlands and Sweden share warehousing with Germany, and the local delivery fee is lower than that of Germany, France, Italy and Spain
Since there is no FBA warehouse in the Netherlands and Sweden , the Netherlands and Sweden share the warehouse with Germany. This means that if you use the German FBA warehouse to store the goods, then the FBA orders generated by the Netherlands and Sweden stations will be regarded as local delivery, and the final fee will only be charged for the local delivery fee in the Netherlands and Sweden. This is more favorable than the German local fee. Whether you use FBA Europe Consolidated Service (Pan-EU) or European Fulfillment Network (EFN) now, you can enjoy this discount!
Tip: If your company is established in China and you are an FBA seller, you do not need to register a separate VAT number for the Netherlands and Sweden.
The local delivery fee in Poland is 60% lower than that in Germany , and the Central Europe plan will save you costs
Amazon has set up 10 FBA warehouses in Poland for sellers to use, and the infrastructure is very complete. If you use FBA Integrated Europe (Pan-EU) and you have activated FBA warehousing in Poland, you can enjoy Polish local delivery fees, which are 60% lower than German local delivery fees!
If you also use the Central European Program, i.e. you have activated FBA warehousing services in Germany, Czech Republic, and Poland in Seller Central, you can save an additional 0.35 euros per item for each FBA item shipped from Germany!
Fourth, a must-have! There are traces of hot-selling selections on new European sites!
Discover the huge business opportunities of the new blue ocean in Europe, and gain insight into detailed consumer portraits, but don't know which products to start with? Please accept the following two methods!
You can refer to the other five sites of Amazon Europe,
Especially the German station, one-click synchronization saves worry and effort!
The consumption preferences of consumers in the Netherlands, Sweden, and Poland are similar to those of the other five sites in Europe, especially the German site. According to relevant data 10, the top three categories of e-commerce revenue of the three new sites are consistent with those of the German site. They are clothing accessories, electronic products and various hobby items.
Before the opening of the Swedish site, Swedish buyers will shop on other Amazon Europe sites. In Germany, the Dutch option was launched as early as 2016, and the Polish option was launched in 2018. Before the new site goes live, consumers in the Netherlands, Sweden, and Poland often buy their desired products through Amazon Germany.
At the same time, you can synchronize products from other European sites to the Netherlands, Sweden and Poland with one click through the Inventory – Global Sales – "Build International Product Information (BIL)" tool in Seller Central.
Quickly get a list of the best-selling items at each site during the peak season,
Easily capture local consumers!
In addition to the above-mentioned three categories of clothing accessories, electronic products and various hobby items, the following selections stood out in the previous peak seasons. Please take a look at the list of the best-selling items on each site prepared by Xiaobian for you:
The repeated impact of the epidemic has led to changes in the living habits of Dutch consumers. Nearly 50% of consumers said that they prefer to stay at home [ 11 ] . The demand for smart homes that can enhance the living experience, such as sweeping robots and electric remote control curtains, has begun to surge.
Due to the coastal waters of Sweden, Swedes learn to swim since childhood and love water sports. All kinds of surfing equipment, kiteboards, kayaks and other sports are very popular in Sweden. In addition, the Swedes have a strong hands-on ability due to the fact that the number of people is small and the labor force is expensive. You can also consider various tools when choosing products, to cater to the Swedes who like to do DIY by themselves.
According to data from Amazon Poland, computers and their accessories are far ahead in the best-selling list in Poland, and the sports category continues to rise. The best-selling computers are currently dominated by big brands, and sellers in Poland can target computer accessories categories, such as graphics cards, computer radiators, etc.
5. The basic information of the Netherlands, Sweden, and the Expo Station is open to the public!
 Nordic E-commerce 2019