Xingqihang learned that Amazon has been updating since the "Business Opportunity Detector" function was turned on. Recently, Amazon has updated this energy supply. When sellers expand new products, it is difficult to collect buyer reviews and categorize reviews. Amazon's "Business Opportunity Detector" has made a solution.
The online business opportunity detector – "Customer Review Insight (Customer Review Insight)" and "Product Metrics (Product Metrics)", the two fairy functions rely on Amazon's powerful language algorithm system, which can help sellers to discover hidden "explosive" in the comment area. Single Point".
According to Xingqihang, the "Buyer Review Insights" function is currently only available on Amazon's US site, and as long as the seller has a professional sales account, this function can be viewed. Other sites will update this function in the future; the "Commodity Indicator" function has been launched on Amazon's US, UK, Germany, France, Italy, and Spain sites, as long as sellers have professional sales accounts on these sites, You can log in to Amazon Seller Central to access.
Sellers can obtain quantitative and visualized buyer review information from the two dimensions of market segment and product ASIN through the "buyer review insights" of the business opportunity detector, so as to refine opportunities for product development or optimization, without the need for massive Buyer reviews are manually analyzed.
The Customer Review Insights feature analyzes the reviews that consumers have left on Amazon.com in the past 6 months. It divides buyer reviews into positive and negative reviews, and provides information such as "subject", "#Mentions (mentions)", "review summary" for both types of reviews. Sellers can view review summaries for market segments or specific products, and quickly obtain consumer feedback on products, so as to launch new products that consumers love faster and more accurately, or improve existing product features.
Product metrics page, which can help sellers learn more about a product, ASIN, such as product price and discount data in the past 90 days, average cost, product click volume and trend, trend dynamic line chart, niche products appear in which market segments, etc. , sellers can use this information to formulate or optimize product strategies.