We all know that in the cross-border e-commerce industry, "three points depend on operation and seven points depend on product selection". Xingqihang believes that product selection is very important for sellers' operations, and the choice of products determines the future sales of sellers' products to a certain extent. Happening. For sellers who do Amazon's no-supply model, product selection is more important than operational skills. Therefore, the selection of products is not simply to choose good-looking and cheap products. There are skills in how to choose the right products. Sellers should abide by the following principles when choosing products.

consumer demand principle

No matter what industry you are in, the actual needs of consumers are always the factors that sellers need to consider when promoting their products. The needs of target customers determine the products that sellers want to sell, and the selection of products determines the direction of store operations to a certain extent. Therefore, sellers can choose the products to be sold and the direction of store operation according to the target customers. For example, if the seller's target market on Amazon is the United States, then the seller must find what American consumers like. Americans are adventurous, and camping and sports products are products that consumers like.

uniqueness principle

The seller's product must have a certain uniqueness, and it should not be a bad street product, which means that the seller cannot blindly follow suit. There are a lot of the same things on Amazon, and the prices vary. It is obviously unrealistic for sellers to share this pitiful pie with such sellers. So don't choose such a bad street product. If you can't find a unique product in the end, the seller can make a fuss about the service, such as providing personalized service.

Inventory sufficiency principle

When I do the no-source model, sellers always look for manufacturers to purchase products on the Internet. There are multiple suppliers of the same product. When choosing, sellers should choose suppliers with sufficient stock. A stable supply chain is an essential part of the normal operation of a store.

The supplier of the product provides a drop shipping service

Because what we want to do is a no-source model, there is no inventory in our own hands, and usually the suppliers ship directly. Therefore, it is necessary for the seller to ask the supplier of the product whether they can provide the service of delivery on behalf of the product while selecting the product, so as to avoid the time consumption caused by the need to send the product to your hands first.