Today, Xingqihang will talk to you about the search principles of Amazon products that sellers care about most, and how to increase search traffic.

1. There are four main principles of Amazon search

1. The quality of Listing optimization. Listing is the basis for Amazon 's A9 algorithm to understand your product, and to publish a listing , please do your best! Therefore, before preparing a listing , we must collect in advance , organize enough product keywords, and optimize the listing content.

2. Sales. The higher the sales, the more popular the product is. Amazon's purpose is to provide buyers with better and cheaper products. If the sales are good, it will naturally give more traffic, and high ranking is the most direct performance.

3. Praise rate. When shopping online, because you can't touch the product, you can only judge the quality of the product by browsing pictures and text information. In addition to the basic work of optimizing listings in addition to copywriting and pictures, sellers also need to continuously obtain higher praise rates. Amazon will naturally improve the ranking of such a good product, so that more buyers see and buy.This should be the same for all platforms

4. Performance. This includes many aspects such as buyer feedback, refund rate, order defect rate, etc. If your product sells well in the early days but also has a high return rate, then Amazon will think there is something wrong with your product, otherwise the buyer will not choose to return it for no reason.Therefore, when choosing products, you should try to avoid product categories that are prone to return and exchange.

2. How does Amazon increase search traffic?

1. In-site advertising is a very effective weapon for sub-platforms. Based on the characteristics of less spam flow and less malicious clicks, it is adopted by many sellers. On-site advertisements are manually and automatically displayed on the result page and product page, which brings a lot of effective traffic to the store and is also an important source that cannot be ignored.

2. Traffic sources outside the platform are: social media media . Google.deal stations and other traffic channels. When doing off-site drainage, it is necessary to be familiar with the attributes and business models of the platform, that is, to do marketing on the basis of understanding the attributes of the platform itself. For example, FB is a social attribute. It is not the essentials of the platform to send promotions, and the effect is not great.

Based on the Amazon platform, you must do a good job of search traffic. After all, the more traffic, the better. The more traffic, the higher the sales .