After years of cultivating women's shoes on Amazon's European station, it has steadily achieved a 300% increase in annual sales. What's the secret to success?
08/26/2022
About Amazon's search principles and the increase in search traffic
08/26/2022
As we all know, the general requirements for the pictures of product listings on the Amazon cross-border e-commerce platform are white background pictures, and other background colors are not allowed to appear. So how can sellers stand out in a cookie-cutter white background?
Amazon has established rules for the main image of a product that all sellers must follow. At the same time, these guidelines change frequently, so it is very important to continuously review the Seller Support Image Guidelines , and sellers can continuously check the platform's announcements and upload images as required by the announcements.
Highlight the single focus of the product
The seller’s main product image should be displayed on the product being sold without being distracting. If you have multiple items in your inventory, you can show only one item in the main product photo. When photographers take professional photos of a product, make sure to only take a single frontal image of the actual product, with nothing else in the field of view. Highlighting the main product is the key point. Sellers need to display the details and functions of the product in the picture. The main product image should occupy around 85% of the image frame. If your branded products seem too small, it will be difficult for customers to compare them to your competitors' options. However, in some seller categories such as Books, Music, and Video, the cover art should fill 100% of the image frame.
pure white background
Product photography is challenging and requires multiple tools to get the job done. Amazon requires a plain white background on all primary images. Not just any white will do. Make sure they set the background RGB color to 255, 255, 255. This is the pure white that Amazon prefers, which makes the product look like it's "floating" in the e-commerce marketplace. Amazon sellers cannot use white blends or other background colors in an attempt to gain attention, which may result in a product being deactivated .
A great product image will ensure that customers can use Amazon's zoom feature and see an accurate close-up of your product. Customers can view product features in the main image and switch between other photos to see how they will use the product.
