The seller Jason sent a private message in the background. When it comes to Amazon's operations, he feels that it is more difficult to do every year. .

01

In the exchange group and peer exchanges, I feel that more and more young people are starting to operate, and the competition is becoming more and more fierce. Although the play style is generally similar, but if you look closely, you can clearly feel that the young people's play style is constantly iterating and changing. .

Young Amazon operations are better at channel integration, will constantly update resources, and will continue to increase brand exposure through community operation and maintenance, with younger gameplay and more brand stickiness.

For Jason, who is in his early 40s, he himself has transformed from traditional foreign trade to become Amazon, and often feels powerless, especially in social media. After playing for a year, the effect is still the same, almost standing still.

In fact, it is necessary to learn to operate in Amazon. In 2021, the platform will basically crack down on billing, evaluation, black technology, etc. Even if the advertisements on the site are understood, the sudden adjustment of the policy will always catch the operators by surprise. After the verification of time, Jason believes that the effect of the long-term promotion of the off-site deal station is the most real.

02

As a loyal fan of the promotion of the deal station, Jason has had many successful experiences on VIPON, and at the best of times, he has achieved tens of thousands of orders. Of course, when I first used the deal station promotion, I also encountered some problems that led to unsatisfactory conversions. For the novice doing deal station promotion for the first time, Jason gave the following suggestions:

1. Competitive product analysis: Before preparing to post a promotion, operators can check whether there are similar products on the platform that are already on sale, and can refer to its discount strength and price to set an attractive price-sensitive impulse consumer. of discounts.

2. Site selection : If the seller operates a multi-site store, he or she can consider launching a site for effect testing, or open all sites for testing at the same time. Now vipon supports the simultaneous promotion of 9 major sites, and finds the plan with the best conversion effect through the test of different strengths in a limited time and limited amount.

3. Promotion time: It is very important to grasp the time of promotion. Some products are promoted at low prices all year round, which leads to almost become "everyday prices". Some products need a certain time to respond to the explosion. Too short promotion time is easy to lose customers. Jason suggested that for products with high unit price and high profit, when doing promotions, the activity time should be appropriately extended.

4. Variation combination: When doing deal station promotions, newbies usually only choose one product as the main push. But a better way is to make a variant of new and old products of the same purpose, and use a code to promote them, which can not only improve the review of new products, but also improve the overall ranking and gain greater exposure on the site.