Star Sails Cross-border: Four Basic Indicators for Amazon's Operational Selection

The core of Amazon's operation is that seven points depend on product selection, and three points depend on operation. During the early product selection process, the store will analyze dozens of data such as market volume, customer unit price, and profit margin. Then according to the results of the analysis, before the products are put on the shelves, we will determine the selection of our store.

Xingqihang is here to introduce you to a few simple Amazon product selection indicators.

1. Do n't make products with obvious seasonal and festive nature

In fact, it is not to say to avoid it completely, it is just that seasonal and festive products are not recommended on Amazon. This is because doing Amazon basically relies on sales forecasts. If the product is too seasonal, it can be difficult to predict sales. Inventory is low, in case of out of stock, the impact is not just a little bit. If there is too much inventory, it will face slow sales. Sellers who have been on Amazon know that how much money can be made depends on the last batch of goods in Amazon's warehouse, or how many goods have been sold. That is to say, if the off-season judgment is inaccurate, it is possible that all the money earned in a year will be trapped in Amazon's warehouse.

2. Customer unit price

Choose products that cost between $25-50 and try not to choose products below $25. After all, we do cross-border logistics, and we go through international logistics. Logistics costs account for most of the profits. If you choose products below 25 US dollars, it is expected that you will lose money.However, if the price exceeds US$50, it will affect the number of orders; therefore, in the process of adapting to the market in the early stage, surviving first is the kingly way.

3. The volume should not be too large

The volume is large, and the cost of the head process, storage, packaging, etc. will increase. The whole body is affected. Once the cost increases, the price must rise, and the increase in the price is likely to lead to a decline in sales.

The charges on Amazon for large and heavy products are always increasing.If your product is very large and heavy, or it is a dump, it is really not suitable for Amazon

4. Not too many variants

Most Amazon sellers without strong support will not touch shoes and clothing products, especially women's clothing. Not to mention many variants, the return rate is surprisingly high.

Today, Xingqihang will simply share these four points. In fact, in the operation process of Amazon, these four points are only the tip of the iceberg of Amazon's product selection indicators. When we are actually operating the store, we examine many more product selection indicators than these. Only by constantly learning and constantly improving ourselves can we be in line with the big sellers.