Seller A: Are there still opportunities to make money in North America?
Seller B: What do consumers in North America like?
Seller C: Is it easy to do cross-border e-commerce to North America now? Is there any support for new sellers to open stores in North America?
Amazon's global store opening: Amazon North America has great opportunities, many advantages, and powerful support. The editor is here to answer questions and help new sellers go overseas with confidence !
01Why is it said that North America is the first stop to go to sea ?
Because the North American market is big enough, and they really love to buy, buy, buy
The US e-commerce market is big enough!
do you know? There are 313 million Internet users in the United States , and 250 million users with online shopping experience! And it is estimated that by 2025, the penetration rate of e-commerce in the United States is expected to reach 80% 1 .
In 2022, US e-commerce sales will exceed $1 trillion for the first time, and e-commerce sales are expected to increase by 77% in 2025 compared to 2021 ! 2 With such a rapid growth momentum in the future, are you afraid that you will not be able to make money?
Consumer purchasing power is really strong!
In 2021, the average Black Friday spending in the United States will be nearly 3,000 RMB3 ! The consumption sentiment of Canadians and Mexicans next door also continues to be high. In 2022, 12% of Mexican consumers are expected to spend 1,250+ RMB5 at the Hot Sale ! Canadians' consumer spending will also continue to soar in 20226 !
Consumers' willingness to buy has changed!
Amazon Global Store : Now North American consumers may have different buying intentions than you used to know! The editor summarizes the two latest key trends for you, for your reference and pinpoint direction!
Discounted products are more popular
While 2022 focuses on inflation and savings targets, many consumers have cut back on shopping. But 53% of consumers say they still have the urge to buy when they get a deal, coupon or discount code7 .
For new sellers, Amazon America has dozens of promotions throughout the year . In addition to traditional promotions such as Black Friday, there are also site-specific activities such as Independence Day and Veterans Day! The discount is strong, and it is self-evident that it has an impact on more than half of American consumers, especially millennials8 ! In addition, there are also many promotional activities in the two stations of Canada and Mexico. Hot Sales, the largest promotional activity in Mexico in the first half of the year, set off a buying boom!
Start trying new brands
It is worth mentioning that consumers will try new brands because they are out of stock when buying their favorite brands due to product shortages or price increases, while other consumers choose more affordable brands because of their budget. And, over the past year, consumers are more likely to try new brands when shopping for essentials9 .
This also means that new sellers still have a chance to win consumers when they go overseas! In order to increase consumer loyalty, it is recommended that new sellers devote themselves to sustainable development while building brand awareness; at the same time, cost-effective products and a friendly consumer experience are also important10 . good news! New sellers who join the North American station and register the brand now can also get up to $50,000 in sales back!
Amazon's global store opening: And recently the exchange rate of the US dollar has also increased, the US dollar is more valuable, and the purchasing power of American consumers has risen sharply, and they have begun to buy and buy again! U.S. retailers are clearing stock in bulk to stock up for the fall and holiday shopping season! 11
02Do you have any suggestions for product selection when you come to North America now?
Consumer buying behavior has changed, and various categories have business opportunities
In the past two years, North American consumers have not only changed the way they live and work, they have also developed new habits that have had a long-term impact on consumer buying behavior.
The rise of the stay-at-home economy: rising demand for household goods
The epidemic has changed consumers' views on family life. Compared with before the epidemic, consumers are more willing to pay for their own houses and family life . U.S. consumers are actively seeking changes in their family life, including adopting pets, buying a new house or renovating a house. 39% of consumers choose to significantly change their living space, and 50% of consumers say they are more willing to spend at home now than before the outbreak 12 . In 2022, the demand for home decoration and furniture, home repair tools, food packaging for on-the-go, and kitchen supplies is expected to rise accordingly13 . Among them, home office supplies sales are expected to grow by 157% , and home decoration sales represented by artificial plants will increase by 89% . 14
Growing Health Awareness: Essentials and Personal Health Supplies Are Hot Selling
One trend to watch is that U.S. consumers are stocking up on essentials, with groceries, cleaning supplies, vitamins, and more becoming must-buy options for more consumers. 15
On the one hand, personal care has become a way of satisfying people to change themselves during this time in order to cope with the emptiness of home life; on the other hand, the surge in disease has prompted many people to focus on their health and start purchasing vitamins and supplements. Although the situation has eased now, U.S. consumers are still using supplements and exercising at home16 ; 62 % of consumers say they are more interested in self-care now than they were before the pandemic began. 17
In 2022, fitness products such as athleisure apparel, fitness equipment and smart watches; nutrition and supplement products such as red algae, CBD gummies, collagen products; health products such as health journals and smart toilet seats are expected to be very popular. 18
Experiential Economy: Clothing, Accessories, Beauty Supplies Are Popular
Now the United States has gradually entered the new normal stage, and consumers’ social needs have increased. 55% of American consumers said that they will do their best to treat themselves in 2022 to make up for the period when the epidemic cannot go out. 19
Another trend to watch: U.S. consumers unleashing demand for apparel, accessories, beauty and travel-related products in 202220 . 11% of consumers will increase their spending on luxury goods, with rising demand for apparel, jewelry and watches, cosmetics and fragrances, luggage and handbags in 202221 and apparel sales to grow to 8.7% year-on- year22 .
The consumption habits of Canadian and American consumers are relatively similar . Mexico, due to its close geographical location, will also be affected by the two countries . Sellers can share a set of selections to get through three stops!
03Why do you say that it is right to enter the North American station now?
Favorable policies + convenient access to the sea, one-stop direct access to North America!
Both China and the United States support you, now it's easier to go overseas
Previously, my country has introduced a series of measures to promote SMEs to go overseas, including optimizing the tax refund process for cross-border e-commerce exports to overseas warehouses, stabilizing the industrial chain and supply chain, and formulating cross-border e-commerce intellectual property protection guidelines. You can also go out to sea with peace of mind. twenty three
In March this year, the United States restarted tariff exemptions to China, including 352 categories of household appliances and clothing24 . Coupled with the recovery of shipping capacity, shortened transportation time and reduced transportation costs, sellers who intend to go overseas to the United States have considerable profit margins!
Easy to register, mature site is complete
Join Amazon North America now, and you can also open 13 major overseas sites with one click: North America (United States, Canada, Mexico) / Europe (United Kingdom, France, Germany, Italy, Spain, Netherlands, Sweden, Poland) / Japan / Australia! Very convenient! In addition, Amazon North America has mature supporting services and a complete logistics network to take care of complex tasks such as logistics, customer service, and logistics for you, allowing you to focus on your business and worry about placing orders.
One-stop logistics service, winning at the starting line
The choice of logistics method will directly affect the operation of the new store. If the transportation time is too long or the stocking is not sufficient, the shelves are not timely, and consumers will be easily lost. Fulfillment by Amazon ( FBA) and FBA remote delivery plan are two golden partners to help new stores achieve traffic drainage, distribution, after-sales, and low-cost product selection testing in one step!
Fulfillment by Amazon ( FBA), worry-free delivery after sale
With Fulfillment by Amazon ( FBA), you can reach a large number of Prime members to help increase exposure and sales; at the same time, you can also enjoy next-day/next-day delivery services to improve customer experience; and 24/7 professional customer service to solve after-sales problems for you ; More importantly, it can improve the win rate of the "buy button", which is the first step for you to place an order to attract traffic.
Amazon logistics remote distribution plan, only need one country's inventory to capture business opportunities in three countries!
In order to help sellers in North America better increase their sales and get through the three countries of the United States, Canada and Mexico, Amazon has launched the Amazon Logistics Remote Distribution Plan. Sellers can use inventory stored in Amazon fulfillment centers in the United States to fulfill sales orders in Canada and Mexico , saving you the effort of managing inventory at three sites at the same time, cross-border shipping, and import duties. For buyers, it also improves the consumption experience to a certain extent, which can be said to be one-stop gold! And, now Amazon has lifted the storage limit for Canadian sellers!
04There are multiple support benefits for new sellers to settle in North America!
Officials will take you to make money and go to sea easily
Does the operation of cross-border e-commerce rely on experience? Can an inexperienced novice do it? Now you can enjoy multiple seller support benefits when you enter the North American station, reduce your operational burden, reduce costs and increase efficiency in logistics and promotion, and help you grow rapidly. New sellers can also easily start a cross-border journey in North America, and old sellers admire it!
Starter package for new sellers, heavy welfare blessing, easy start
If you want to build a world in North America, you must lay a solid foundation in the initial stage to effectively increase store traffic. Registering a brand, using Fulfillment by Amazon ( FBA), Amazon Advertising, and promotional tools are all great ways to drive sales.
Fulfillment by Amazon (FBA) new product warehousing discount plan, low-cost test
The selection of products is well-chosen, and the explosion of the list is too old! In order to help sellers expand their business and solve their problems, Amazon has newly upgraded the Fulfillment by Amazon (FBA) new product warehousing preferential plan, which can not only help sellers digest redundant inventory and returned goods from buyers, avoid storage fees, prevent inventory from being abandoned, but also Part of the cost of goods can be recovered!
The new seller's sailing plan helps you solve operational problems and start quickly
Amazon provides new sellers with a one-to-one exclusive service paid by Amazon's official account manager. You can receive personalized business coaching and in-depth support for operational practices such as accounts, categories, product selection, and traffic, and consolidate your business foundation.
2.Statista Global Consumer Survey
11. NBC News