Reviews have a greater impact on sellers. Positive reviews can increase the conversion rate of consumers, while negative reviews can affect sellers' sales.

In order to attract the attention of consumers, sellers need to spend a lot of thought on creating novel main pictures and excellent titles, and strive to improve their conversion rate, but as a result, consumers often "one-vote veto" due to the appearance of several bad reviews. What are the factors that attracted him to come in.

During the prime day not long ago , the comments on the homepage were basically good reviews for about two months. This change is mainly because Amazon has increased the weight of the latest reviews, that is, reviews generated recently will be more likely to be placed on the homepage. Among them, the situation of each site is different, and the change of the US site is more obvious.

As we all know, some bad reviews are "unwanted disasters", but sellers feel "speechless" and "powerless" at the same time. For example, a buyer bought the same product from a competitor and left a bad review in my store after being dissatisfied; or buy Buyers who have purchased a complete product go to the seller's store for the accessories to express their dissatisfaction … Then this adjustment is good news for sellers who have suffered injustice, because the latest reviews will gradually top the negative reviews. go down. Recently, the homepage has been occupied by the bad reviews, and the original excellent reviews have all fallen to the back, resulting in the conversion rate "destroyed".

Now the homepage comments have become uncontrollable, and the seller's operation path has an unknown unknown. The positive comments are on the top, everyone is happy; the bad comments are on the top, if you want to cry without tears. Aside from other reasons, the most important way to get good reviews is to improve the quality of products and enhance the consumer experience of consumers. "The body is not afraid of shadows", and the product itself is good enough, then this algorithm update will become a good help for sellers to impact performance .