Seller friends come here! European station women's shoes category, have you known? There are many "potential explosions" hidden in the category of women's shoes! Today, the editor will take you to a comprehensive understanding of European women's shoes:

European women's shoes potential category: European women's shoes potential category, including home shoes, flat shoes, loafers, skate shoes, jogging shoes, Martin boots, Chelsea boots, hiking boots, there is always one you want to see!

Shoes listing tips: including shoe size, material, product feature display skills, etc.

Seller A: I want to make women's shoes on Amazon, is there any chance?

Seller B:

There are some women's footwear categories, such as sports shoes, the brand concentration is relatively higher, but this does not mean that there is no opportunity to order. Business opportunities are always reserved for those who are prepared! Specifically, 2 points are crucial:

✔ Be sure to research market needs and find market segments. The red ocean market in the eyes of others may be the blue ocean market for you. If you find a differentiated product positioning , you will find a product foothold. For example, we aimed at functional footwear at the time and found a breakthrough in sports shoes;

✔ The supply chain cannot be overemphasized in any way! The women's shoe market must go to the supply chain. Although the investment cost is high and the R&D cycle is long, in the long run, the investment will precipitate.

Seller A: What is the return rate for women's shoes in Europe? Do you have any coping tips to share?

Seller B:

Footwear products are indeed prone to the problem of return rate, such as abrasives, lasts, ingredients, soles, etc. Any link may lead to customers' final feedback on shoe size inappropriate, uncomfortable shoes and other issues. Our approach is more practical, which is to classify the information returned by customers and adjust each module one by one . From our experience, after testing about 2,000 pairs of shoes, we can get feedback on the general direction of this single product. Don't break the code as soon as the new product is put on the shelves , then the data feedback is not real enough, but it will lay hidden dangers for the subsequent sales.

Seller A: How to choose products, place orders to create a best seller explosive product? How to use Amazon's official product selection tool to help develop new products?

Seller B:

Product selection, supply chain, and advertising operations are all indispensable. It is worth mentioning that at the product selection stage, Amazon now has official product selection tools, especially the "Business Opportunity Detector" , which is very helpful for us to develop new products. There are many data dimensions , such as search volume, sales volume, growth rate, and price. Intervals, seasonality, etc., the general direction is no problem, and it is of great reference value. You can click here to view " Full transparency of data in the site, Amazon's high-end selection Plus + [Business Opportunity Detector] is released! 》In the past, you had to go to the front desk to search one by one. Now, using this tool can greatly save the energy of this part and find new products that meet the market demand. In addition, advertising should also calculate the input-output ratio in advance to continuously optimize advertising investment. Conditional seller friends, you can pay attention to the brand flagship store , the overall conversion is higher than other advertisements.

After reading the experience sharing of the big sale, everyone must have a new understanding of women's shoes in Europe. So what are the potential categories and hot selling trends of women's shoes on Amazon Europe ? The editor has compiled some data to help sellers get a glimpse of their prospects!

Market potential

In 2022, the sales revenue of the European footwear market is expected to reach USD 137.6 billion , with a CAGR of approximately 5.4% in 2022-2025. By the end of 2025, the European footwear market is expected to reach 3 billion pairs of sales, of which online sales account for 41.6%. Per capita purchases in the European footwear market are expected to reach 3.5 pairs by the end of 2022, with 89% of sales coming from non-luxury shoes.

chance point

From the perspective of categories: casual sports shoes, boots and home shoes will perform prominently in 2022, leading the European women's shoe market in both sales and growth;

From the site: The sales of women's shoes in Germany has always been in a leading position.

1. Women's Casual Shoes

Market potential

In the past three years, the sales of women's indoor /outdoor casual shoes in the five European countries have continued to rise and are expected to maintain a strong trend in the future. Among them, the German station brand concentration is low, the competition is scattered, and there are opportunities.

Design Points

✔Practicality: suitable for wearing on various occasions;

✔DURABLE: Tend to classic minimalist styles with high-quality materials and clever design details (like making the soles non-slip).

Popular subcategories

Ladies' casual shoes The category that saw the most growth in sales over the past three years was slippers, followed by comfort flats and loafers.

color

Neutral colors such as black, white, and gray still occupy the mainstream; bright colors such as red, blue, and orange have performed quite well in recent years and are also worthy of attention.

home shoes Home Shoes

Product key: Structured sole, machine washable fabric.

Consumer demand: Household shoes that can be worn at home and outdoors for short distances.

Market Potential: Women's slippers have been in a state of high growth over the past three years, outpacing other women's footwear.

Peak season: From September to December every year , the amount of European consumers buying home shoes has increased significantly.

Competition: The European site has moderate competition, but the British site has a relatively high concentration of women's slippers.

Hot search words: Slipper Women, Comfortable, Structured

Comfort Flats Comfort Sole Flat

Product key: Focus on sole comfort, such as built-in cushioning for added support.

Styles: Look out for some hot-selling styles, like ballet flats. Ballet flats have continued to increase their share of women's shoe sales in Europe over the past two years as consumers switch back and forth between working from home and commuting to work.

Peak season: Autumn

Hot search words: Slip On, Flat, Cushioned

Buckle Loafers Buckle Loafer

Product key: give priority to classic models, pay attention to detail design, and mostly use leather materials.

Sales: The sales volume of loafers has been relatively stable in the past few years.

Peak season: summer, autumn

Hot search words: Loafer, Slip On, Flat Shoes

2. Women's Casual Trainers

market expectation

The women's sports footwear market is expected to grow at an annual rate of 9.26% (2022-2025 CAGR), and the UK and Germany are the largest European sites for women's sports footwear sales.

product key

✔Comfortable and durable: Higher brand concentration brings more stable product quality output, which also improves consumers' basic expectations for product quality;

✔Product performance: such as increasing the functionality of the upper and sole, using lightweight, breathable, moisture-wicking, water-repellent, quick-drying and other performance-quality materials to meet the needs of consumers in different indoor and outdoor situations when they go out.

Popular subcategories

Skate shoes, outdoor, running and tennis shoes all rank high for annual growth.

color

Neutrals such as black, tint, and gray still dominate, but other colors can be boldly experimented with.

Seller's focus

The unique online consumption habits of European consumers and the difference in foot shape lead to a high return rate, which needs to be paid attention to.

skate shoes Court Trainer

Market Opportunity: Flat sneakers have been the least discounted style in fall and winter over the past few years, indicating continued consumer demand and an opportunity to improve profit margins.

Product key:

✔Fashionable, simple and timeless classics;

✔Environmental protection materials, under the environment where Europe continues to pay attention to environmental protection, products using organic and environmentally friendly materials that have been certified by global authorities are more likely to be favored by consumers.

Peak season: from early autumn to early summer

Hot search words: Women Trainers, Sneaker Women, Tennis Shoe

vintage sneakers Comfort Sole Flat

Market demand: Women's retro sneakers are very popular among European consumers, and their sales have continued to grow rapidly in the past three years.

Product key:

✔Retro, you can refer to the shoe design concept when the sneaker culture rose in the 1980s and 1990s;

✔Designed with modern aesthetics like textured pattern, leather material.

Hot search words: Tennis Shoe, Retro, Leather

jogging shoes Walking shoes

Consumer demand: The sales of women's jogging shoes have continued to grow in the past three years, because many sports venues were restricted during the epidemic, and outdoor jogging and walking became new sports.

The key to the product: taking into account the sense of sports and fashion

Peak season: autumn and winter

Hot search words: Walking Shoes, Active Running Lightweight

3. Women's Boots

market expectation

It is estimated that by the end of 2022, the sales revenue of leather footwear in Europe will exceed 50 billion US dollars, and the compound annual growth rate of 2022-2025 is expected to be 4%. By the end of 2025, European leather footwear sales are expected to reach nearly 700 million pairs.

Design Points

✔Quality is king, such as leather material;

✔ Consider wearing scenarios such as short walks in cities and suburbs;

✔ Practical styles, such as walking boots and hiking boots, have been popular in recent years.

color

Neutral colors like black and brown outsell other bright colors.

Popular subcategories

Sales of martin boots, snow boots and hiking boots showed good growth.

chance point

The brand concentration of European women's boots is relatively low, the competition is relatively scattered, and there are opportunities.

Martin boots Lace Up Combat Boot

Consumer demand: Martin boots (military boots) are an eternal staple product in winter. They are essential for daily wear and can be paired with both casual and formal wear. Sales are stable and continue to rise.

Color: Black and other dark colors dominate

Peak season: winter

Hot search terms: Biker Boot, Dr Marten, Lace Up

Chelsea boots Chelsea Boot

Consumer demand: Versatility, can meet the needs of daily fashion and outdoor short-distance wearing.

Peak season: early autumn to late winter

Hot search words: Slip On Boot, Chelsea Leather

Hiking Boots / Hiking Boots Hiking Boot

Consumer demand: functional, such as breathable, waterproof, and stylish design.

Peak season: summer, autumn, winter

Hot search words: Waterproof, Practical, Breathable

Finally, the editor also summarizes some tips for improving operating skills in shoe categories, don't miss it!

Operation Tips:

Shoe size is very important

✔Accurate sizing can improve the consumer experience and reduce the risk of low star reviews. If the size does not meet the requirements of the rules on the Amazon Seller Central "Shoe Size Standards" help page, the size will be hidden and the customer will not be able to purchase it;

✔Relevant information needs to be provided for each size (you can search for specific content on the seller's platform), and the seller must and only fill in the size attribute for the child ASIN , not the parent ASIN;

✔Detailed size chart needs to include foot measurements and must be available worldwide. Amazon recommends sellers use bullet point descriptions and/or product descriptions to provide important sizing information.

Pay attention to the fabric and material of the shoes

✔Display material composition information on the details page, which can help buyers make purchasing decisions more easily.

✔ Please use the correct labeling method, you can check the specific content by visiting the help page.

The online display of shoes should be cool and highlight the product characteristics

✔Sellers can display the characteristics of materials in the form of professional agency reports online, and provide explanations of relevant content; or use intuitive real pictures and videos to show the characteristics of products.

✔Sellers can also try live broadcasts, invite buyers to show, etc., to combine marketing inside and outside the site to achieve better results.