Wuhan Star Sails Cross-border: Cross-border sellers operate Amazon stores, full analysis of FBA model selection ideas

The Amazon FBA model is a logistics service method in which sellers store products in overseas warehouses, and after consumers place orders, Amazon will deliver them uniformly. That is, Amazon opens its platform to third-party sellers, integrates their inventory into Amazon's global logistics network, and provides picking, packaging, and terminal delivery services for them, and Amazon charges service fees. There will be subtle differences in the selection of products between the Amazon FBA model and the FBM model. Generally speaking, the products of the FBA model are higher-end, which are mainly reflected in the high product quality and high profit.

high profit product

In fact, from the operation mode of FBA, we can find that it comes with storage fees. The seller needs to pay for this fee. In order to be able to pay this fee, the products sold by the seller must be good-selling and high-profit products. Products with high profit margins can quickly help sellers increase store profits and ease financial pressure.

Daily FMCG

Just now we said that the products that are sold well, daily FMCGs belong to this category. Consumers of this type of product not only have high demand, but also have a short life cycle, and they will buy it again at any time. In terms of logistics and transportation of such products, consumers hope that the products can be delivered as soon as possible. If online shopping does not have an advantage in speed compared with offline, consumers generally do not buy online. Therefore, such products require FBA logistics that can be reached quickly. Products that need to be delivered quickly, such as tools, household essentials, mother and baby products, etc., consumers of such products are generally accustomed to buying and receiving, and it is difficult to accept long-term delivery.

bulky product

Generally speaking, bulky or overweight products need to consume a lot of time in transportation when using FBM mode. In the overseas warehouse mode, the seller only needs to ship the product to the warehouse in advance, which can save the time from the seller placing the order to the delivery of the product. .