Good listings can bring high conversions to products, but many sellers ignore them after they translate their products on the shelves . How to make our products visible to more buyers ? Let Xingqihang share with you some tips on optimizing listings . Skill

title keyword search

First of all, start with the optimization of the core keywords that make up the title, and find the keywords with strong product targeting.The keywords that are accurately related to the product can be obtained from the following two aspects

Google Trends ( Google Trends )

Check the keywords of competing products and direct search to the top-ranked related listings on Amazon pages , choose the most appropriate keywords according to the characteristics of your own products, and put these keywords into the search to find the words with the highest search weight: which.

Keyword Analysis Software

Some tools like Sif and MerchantWords do not require too much SEO expertise to obtain keywords with high output value.

Title frame composition

The structure of the product title has a certain distribution and planning. The clearer the title structure is, the higher the exposure rate of the link will be, and the ranking will also rise. At the same time, it also allows customers to know exactly what your product content is.

Title Optimization Tips

※ Highlight the selling points and advantages of the product

For example, the difference between a product and other products of the same kind is similar. You can write this difference from other products at the beginning of the title, so that customers can see your unique characteristics in many of the same products. Many times, this The selling point will often become your competition.

※ Synonym of comprehensive product

Take " headphones " as an example. Headphones have multiple word descriptions abroad. These synonyms can be written into the title, so that customers can search for your products no matter which word they use. It should be noted that the order of the words is selected according to the search trend, and the words that are closer to the front should be the words that are frequently searched by customers.

Writing Title Notes

1) The first letter of each word must be capitalized; but conjunctions/articles/prepositions may not be capitalized, such as and, the, with , etc.

2) Use numbers if they can be replaced by numbers

3) Specify the measurement value, such as: pounds

4) Do not add promotional information, such as " Free Shipping ", " Bestseller ", etc., otherwise it will look tacky and not in line with the platform regulations

5) Do not use special characters or punctuation such as " ￥ , !, *, #, @, % ", etc. (except for brand names)