Xingtaohui: Amazon sellers should start from differentiation to develop new products

If sellers want to keep their Amazon stores active and competitive for a long time, they must develop new products for a long time. Developing products is not an easy task, and it requires sellers to spend a lot of time and energy to research the ideas of new products.

Before developing a new product, the first thing to do is to narrow down the category of the expected product, do not blindly look for the development direction in the market, look for the appropriate direction in a small category, properly control the cost and quality of the product, and then Carry out a systematic analysis of category prices, consumer needs, and market positioning in a targeted manner, and can also identify the degree of creativity of products while conducting market research.

After the seller has a certain understanding of the product, it is necessary to understand the specific price of the product in detail, and formulate a relatively appropriate market price according to the input cost of the product. Whether sellers choose Amazon's official FBA logistics mode or self-delivery mode, they need to have a certain logistics cost and even storage cost. The seller should also consider the input cost in this aspect when finalizing the price.

FBA logistics costs are higher, but it can ensure a better shopping experience for consumers, and can quickly win the trust of consumers. For new sellers, it is recommended to start with FBM self-delivery, and has accumulated a certain industry. Experience and resources will fully deploy the FBA model and even overseas warehouses.

While considering input costs and profit margins, sellers also need to consider the popularity and consumer demand of the product in the market, the development space and development potential of the product in the market, and whether the nature of the product can help the store. to repurchase potential.

In addition, sellers need to start with product differentiation while developing products to ensure that products have certain advantages in the market to attract consumers' attention and achieve unit conversion.