Star Taohui: 6 reasons for Amazon sellers to seize the golden shopping cart

By understanding the Amazon A10 algorithm, sellers can work to improve the quality of their operations and improve the performance of relevant factors, thereby increasing their chances of winning the buy box and beating competitors. Amazon has not officially disclosed the specific indicators that affect the buy box , but Xingtaohui can summarize several key factors through Amazon's actual operational experience.

Delivery method: The delivery mode of Amazon FBA will effectively improve the probability of sellers to obtain the buy box . In the same situation, the first consideration is Amazon's self-operated stores, followed by the FBA model and the FBM model.

Competitive advantage in price: Price can be said to be an important factor affecting the preemption of the buy box . Sellers can adjust the data and probability of goods preempting the shopping cart in real time through background data. Manage Pricing , Pricing Dshboard , Selling Coach Pricing Report are all important indicator data, but Sellers need to be reminded not to blindly reduce the price of products and enter the misunderstanding to affect the profit margin of their products.

Negative feedback from customers: Sellers should pay more attention to the negative feedback rating of the product, AZ and service refund rate . Amazon will find out the number of defective orders based on these three indicators, which will affect the performance of the account.

Feedback Rating : The feedback rating the seller has received in the past month / quarter / year, the more recent the feedback, the greater the impact on the product.

Logistics time: The overall time spent by sellers in product transportation can be said to be the key to whether the product can win the buy box , especially for products that require timeliness, a good logistics time is very important for consumers.

Inventory situation: If sellers want to seize the buy box market at all times, they must ensure sufficient inventory to avoid the loss of buy boxes caused by out-of-stock products. Sellers can use Amazon Selling Coach to know the inventory situation and products that need to be replenished .