European law has long stipulated that products sold in the EU must have European agent information, which can assist in solving customs clearance and product quality problems, so that they can be traced.

Let's take a look at the relevant legal terms:

The European Parliament and Council approved a new EU Regulation/1020 on 20 June 2019. The regulations mainly stipulate the requirements for CE marking, the designation and operation specifications of Notified Bodies (NBs) and market regulators.

It amends the /EC Directive, as well as Directive (EC)/2008 and Regulation (EU)/2011 on the entry of regulated products into the EU market.

/1020 covers all products under EU-specific regulations, such as the Low Voltage Directive and the Medical Devices Directive.

The new regulations will come into effect on July 16, 2021.

Products that require CE certification can be inquired at the link given in the Amazon email.

Major changes brought about by the new regulations

1. Increase and specify the responsibilities of the EU representative

a. Must be located in the European Union and European Economic Area and be responsible for the conformity documentation of the product and must be able to identify the contact details from the product or accompanying documentation.

b. Products sold online also need to designate an EU representative with the same responsibilities.

2. Increase and specify the duties of entry customs: prevent entry of products that are not properly marked or labelled, including CE marking and identifying information for EU representatives.

3. Establishment of a network of coordination systems among market regulators in each member state

The bill will be implemented in July 2021, which does not mean that products in existing European Amazon warehouses are safe. In the past two years, a large number of sellers' products have been complained about their quality and removed from the shelves. When complaining, Amazon requires sellers to provide Odai information.

For example: German safety law stipulates that products, packaging, and instructions all require European information. For details, please refer to the German legal network. Looking at Article 6.2 of the ProdSG regulations, you will find that it is actually required that products sold in the EU must have a representative in the European Economic Area (including the EU, the Nordic countries, the UK and Switzerland).

At the same time, the address information of the EU representative (EU REP) needs to be printed on the product packaging and instructions. In this way, if there is any problem, the EU side can obtain product information at any time through the EU representative, and can contact the factory through the EU representative. EU representatives have certain legal risks.

According to the requirements of the EU Directive, electronic appliances, machinery, general consumer goods, medical devices, building materials and other products must be marked with the EU representative address (EU REP) information on the product packaging and instructions. The picture below shows the EU representative logo stipulated by EU regulations. Of course, in addition to the EU representative logo, the EU representative information is also required.

Once this principle is violated, it is necessary to remove all non-compliant inventory. According to the provisions of Chapter 22 of ProdSG, manufacturers and importers must ensure that the EU REP address information is on the product. Once found to be non-compliant with the law, a fine of up to 10 million euros.

What are the common CE products on Amazon?

The first thing to do is to confirm whether the goods you want to sell in the EU Economic Area require CE marking.

Different categories of CE-marked commodities are regulated by different directives and regulations. Here, we provide you with a list of the main commodities and related EU directives involved in the new regulations:

Odai application process:

1. The customer submits the application form

2. Sign the contract

3. Sign an agency agreement with an EU authorized representative

4. Provide customers with Oudai information (address, telephone, etc.)

5. Follow-up service confirmation (such as providing DOC documents, etc., need to increase the testing fee)

Can I choose more than one European Authorized Representative?

The guidance document MEDDEV2.5-10 of the EU authorized representative requires that a company can have multiple authorized representatives, but the same product has and can only choose one EU authorized representative.

Choose high-quality Odai:

1. Select a qualified and capable professional third-party EU authorized representative company.

A legal company registered in the EU/has professional technical personnel who are familiar with relevant EU regulations and can help manufacturers resolve disputes/avoid shell companies, agents and exhibition service providers. The above points can be confirmed by checking the EU registration certificate, calling the phone within the EU to see if it is a recorded phone call, etc.

2. Sign a valid EU Authorized Representative Agreement or Contract.

The name and address of both parties in the contract/agreement must be exactly the same as the name and address of the manufacturer and EU authorized representative on the packaging/label of the product to be affixed with the CE mark in the future.

3. The following should be noted:

The EU authorized representative contract terms should be in the main official language version of the EU, generally the official language of the country where the EU representative is located.

Avoid choosing an EU Authorized Representative who does not have a fixed office or fixed contact number within the EU.

Avoid using a distributor as an authorized EU representative.

Avoid using relatives and friends studying in Europe as EU authorized representatives.

How long is the Odai valid for?

The current application for the European generation is valid for one year, one cycle year.

The preparation materials required by Odai, as well as fill in the template

CE certificate + report, business license, European generation agreement (the customer needs to sign and seal after confirmation).

What documents are included after Odai is done?

EU Power of Attorney, EU Agreement, EU Product Labeling and Packaging Requirements

For details, please consult Jinda Testing Li Gong: l8938040l50