According to the latest foreign media reports, the e-commerce giant Amazon publicly stated on Tuesday that all new sellers registered on the Amazon India station between January 15 and April 14 this year are eligible for a 50% commission reduction for up to 60 days. .

It can be seen that Amazon hopes to incentivize new sellers to settle on its platform in this way, so as to further boost sales.

Amit Nanda, Director of Selling Partner Services, Amazon India, said: "We believe that with the right support, small businesses can grow and prosper. Also, this commission waiver is in line with our commitment to enable 1,000 businesses by 2025. million Indian SMEs have achieved digital transformation .”

Amazon said that for those small and medium-sized sellers who have no experience in the e-commerce industry, this commission reduction is very strong, which can greatly reduce their entry threshold and help them gain a firm foothold in the fierce competition in the e-commerce industry.

It is understood that Amazon India currently has more than 1.2 million sellers , including local small and medium-sized enterprises in India, some traditional artisan sellers, female entrepreneurs, and countless cross-border sellers who are optimistic about the Indian market.

In the past ten years, Amazon has invested more than US$9 billion in India . These data are enough to prove the importance Amazon attaches to the Indian market.

Of course, in addition to Amazon, there are many giants also eyeing the Indian market, including Wal-Mart.

Not long ago, Wal-Mart announced that it will invest another US$2.5 billion in the Indian market, mainly for the development of the e-commerce industry and to seize the online payment market share.

As we all know, currently India's largest online shopping platform is Flipkart backed by Wal-Mart, and according to the latest news from India's "Economic Times", Wal-Mart plans to spend about 1.5 billion US dollars to repurchase Flipkart's shares from Tiger Global and Accel Partners.

Additionally, according to Bernstein, Walmart-owned PhonePe controls more than 40 percent of transactions on UPI, a payments network in India built by a consortium of retail banks that processes more than 7 billion transactions per month and is the most popular among Indians. online payment method.

In this South Asian market full of opportunities, major giants seem to have launched a money-spreading model one after another , hoping to get a share of it. As small and medium-sized sellers, although they do not have the "money" ability of the giants, they can take advantage of the opportunities brought by the giants. The wind rises.