Friends of Amazon sellers should often hear others talk about store weight and other related content. In fact, Amazon weight is a very important concept. Let us introduce in detail below, what is the weight of Amazon?
First of all, we need to clarify what is the weight of Amazon?
Amazon's weight is actually Amazon's comprehensive evaluation of a listing or store, comprehensive factors and performance according to its own algorithm. Generally speaking, the greater the weight, Amazon will allocate more traffic to individual listings or stores, so this is also a very important reason why all Amazon sellers value weight.
So, what about Amazon's weight? It is recommended to refer to the following three points:
1. Weight: The three weights are sorted from large to small title > CPC keyword > search term.The title determines whether the product is searched, and it is also the most direct way to display the product; the exposure rate and click-through rate of the product can be improved by placing CPC advertisements; the search term can increase the possibility of the listing displaying the search result page
2. Relevance: The correlation of the three is sorted from large to small in order of CPC (when there is an advertisement), title, and search term
3. Repetition: When Amazon sellers optimize Amazon keyword ranking, it is best not to repeat the title and search term keywords, but the keywords in the title can be properly combined and the search term is set in the middle to increase the weight of the listing. As for CPC keywords, in Amazon automatic advertising, the system automatically obtains them, and Amazon sellers can download advertising reports to analyze advertising effects, titles, and search terms with high click-through rates and high conversion rates.
(The content of this article is organized based on online data. For the purpose of conveying more information, it does not mean that QuanExpress agrees with its views and positions)