The annual Amazon Prime Day has come to an end, and there are people who are happy and sad as ever.
It is said that this year's Prime Day has not been favored by the circle, but it has become the Amazon membership day with the richest record so far. According to the official data of Amazon and Digital Commerce 360:
1. The sales volume of over 500 brands has doubled, with a year-on-year increase of over 100%
2. During the event, the global sales exceeded 300 million items, far exceeding the value of about 250 million items last year
3. The activity of Amazon members in China reached a new high, and the number of new members increased by nearly 60% year-on-year
4. Total online retail sales in the U.S. grew 8.1% year over year to $12 billion
(Data source: Digital Commerce 360)
Regarding this year's Amazon Membership Day, people from all walks of life in the circle have different opinions and opinions. Overall, judging from this "unexpected surprise", Saiying believes that cost performance is still king.
According to data from research firm Numerator, based on a survey of 21,036 households in the United States on the purchasing power of daily members, 58% of orders for this year's membership day are priced below $20, and only 5% of orders are priced over $100. Among them, 34% of the respondents said that their expectations for Prime Day were mainly due to the large discounts .
It can be said that consumers are very shrewd. Under the influence of inflation, the price of products is high, and even if there is demand, they will choose to wait and see. Once the price is low, the desire to shop will be thoroughly stimulated, and they will mainly buy practical products.
(Data source: Numerator)
We found that in the purchase of products, home furnishing and furniture items have become the major categories of consumers this year, and the demand for electronic consumption and summer seasonal products in the United States is also outstanding.
This is roughly the same as our previous analysis of the layout direction in 2022 and the market trend predicted by the media. The demand has always existed, and the battle is who has the higher cost performance.
In order to seize the last wave of consumption boom in summer and allow sellers to deploy better summer hot-selling categories at a lower cost, Saiying Distribution has launched a big move of late summer hot-selling back-to-market promotion for a limited time: gathering 260+ European and American consumers who are keen Styles, distribution prices drop by 35% .
1. Consumer Electronics
The increasing competition in the consumer electronics market also shows that it is a good thing, especially in Europe and the United States, the demand for electronic products will only increase.
This has also allowed many sellers who are mainly engaged in consumer electronics to go public one after another. According to information from the Shenzhen Stock Exchange, Lvlian Technology completed the listing procedures last month. Lvlian Technology mainly sells electronic products such as audio and video, transmission, charging, mobile peripherals, etc. It has been selected into the Amazon platform hot-selling list for many times. Last year, the overall sales reached 3.44 billion yuan, a year-on-year increase of 26%.
In Google Trends, the demand for electronic products in the United States has been relatively stable in the past year. From the perspective of consumer groups and regions, the market size has matured and spread throughout the United States. Among them, Illinois has recently received the highest search interest.
(Data source: Google Trends)
According to a report by the U.S. Department of Commerce, in the post-pandemic era, U.S. consumers are spending $3.7 billion more per month on electronic products than they were before the pandemic, which was $9.9 billion.
Saiying Mall has selected products such as tripods, photo studios, TV stands, walkie-talkies and other products that are popular in European and American countries all the year round. Under the guarantee of product quality, it can also help sellers who mainly focus on electronic products to save money:
SKU: 94704878 | Straight drop: 35% (tripod)
SKU: 67092009 | Straight Down: 35% (Studio Set)
SKU: 35182562 | Straight drop: 30% (TV stand)
SKU: 46377092 | Straight drop: 20% (walkie-talkie)
(Image credit: )
2. Indoor furniture
Under the influence of many factors such as inflationary furniture and rising fuel prices, the overall growth rate of furniture and household products in the United States seems to be slowing down, but in fact, the sales strength still accounts for the majority.
The U.S. Commerce Department said U.S. sales of home furnishings rose 1.4 percent in June from May and an overall increase of 2.9 percent in the first half of the year.
The American logistics platform Deliverright has found that the sales of most home furnishing sellers still maintain a steady growth trend.
(Image source: Network material)
However, as the market size becomes more and more mature, if sellers want to obtain continuous growth of profits, in addition to identifying the subdivisions in the home furnishing category, they must consider how to reduce intermediate operating costs.
Saiying Distribution combined with the best-selling list on the Amazon platform to find that European and American consumers are still searching strongly for products such as office furniture, kitchen storage supplies, and racks:
SKU: 75529050 | Straight drop: 21% (computer desk)
SKU: 38496920 | Straight drop: 15% (cart)
SKU: 30273184 | Straight Down: 10% (Wall Frame)
SKU: 81745404 | Straight drop: 10% (shoe rack)
(Image credit: )
3. Outdoor leisure
In the category of household products, the demand for outdoor furniture and outdoor leisure products in the European and American markets has sprung up this year. Saiying has also shared and analyzed it many times before.
The International Leisure Furniture Association conducted a research survey on American consumers at the beginning of the year, and more than 90% of users said they wanted to increase the outdoor leisure space for relaxation and cooking.
This further stimulates the purchase of outdoor furniture and accessories, including outdoor lighting, leisure tables and chairs, parasols, awnings, barbecue grills and other products.
The survey also found that while Americans' demand for outdoor products is increasing, their spending budgets are shrinking. In the long run, the U.S. outdoor market has broad prospects, so it is more important to deploy outdoor products with better distribution advantages:
SKU: 57298695 | Straight drop: 30% (Hammock)
SKU: 46617788 | Straight drop: 20% (outdoor folding table)
SKU: 21930927 | Straight down: 15% (outdoor light)
SKU: 62955107 | Straight down: 10% (awning)
(Image credit: )
All in all, right now is the peak summer travel season in Europe and the United States, and the demand for home and outdoor products is constantly overflowing. For overseas sellers, it is necessary to learn from the experience of this year's Amazon membership day, choose good products with cost-effectiveness for layout, and wait for the opportunity to catch the last wave of bonuses in late summer.
The above only shares some categories of this event. For more hot-selling products, please visit the official website to view.