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After surpassing $54 billion in GMV in Q4 2021 , Shopify is now close to 50% of Amazon's market . In other words, the Amazon marketplace is only twice as big as Shopify .
In 2021, Amazon sellers transacted $390 billion worth of merchandise. Shopify merchants have a combined transaction volume of $175 billion.
Shopify's full-year GMV is 45% of Amazon's . However, Shopify hit an all-time high of 48% in the fourth quarter. Overall Shopify sellers have grown faster than Amazon third-party sellers over the past few years .
Amazon's market size was four times that of Shopify in 2018 . Shopify's GMV that year ($41 billion) was only lower than Q4 2021's GMV. Since then, Shopify has grown twice as fast as Amazon . During this period, Shopify's merchant base has more than doubled, and some existing merchants have continued to grow.
All Amazon third-party sellers can only sell through the Amazon sales channel, while Shopify sellers can operate their own independent channels . So Amazon and Shopify are not comparable.
E-commerce sites have existed long before Shopify, and the significance of Shopify’s scale is to help sellers sell directly to consumers , coupled with the effectiveness of advertising on platforms such as Google and Facebook . Ultimately, Amazon and Shopify compete for sellers, which is the basis of the GMV comparison .
While there is increasing overlap between Shopify and Amazon, there are still clear differences . Few Amazon third-party sellers turn to Shopify and succeed, just as many Shopify sellers can fail on Amazon. So the growing GMV of Amazon and Shopify is the success of two different e-commerce models.
Direct-to-consumer e-commerce is even bigger considering that there are many options for Shopify, such as BigCommerce, WooCommerce, Magento , etc. Although Amazon has a huge e-commerce market share in key regions, Amazon is not the only way for small businesses to reach consumers . Shopify's results are proof . In other respects, Shopify also provides a broad space for excellent domestic independent sellers . As a product that has been deeply cultivated in the domestic SaaS field for many years, Yidian has established a deep cooperative relationship with Shopify , and based on its profound technical accumulation, it provides full-link services for website building customers.
This software is equally applicable to independent website novice sellers, mature vertical independent website sellers, cross-border e-commerce brand sellers or DTC brand/factory buyers . The common pain points of platform sellers turning to independent websites are nothing more than these: no clear ideas and plans, no professional technicians and teams, and no professional website building tools and consultants .
The five core advantages of Yidian can disintegrate these pain points and solve the core problems of sellers.
Professional website building : Shopify's official partner, the top three domestic high-quality Shopify website building service providers .
Core technology : Breaking through the restrictions on users of Apple's iOS14.5 system, Facebook (now renamed "Meta") advertising comprehensive tracking, multi-platform linkage marketing, intelligent advertising, one-click tracking of visitor behavior . Accurate data : exclusive user consumption portraits of European and American e-commerce platforms, accurate data orientation, and multi-platform internet celebrity data . Full service : official advertising agency of mainstream media such as Facebook, Google, Tiktok, guidance of senior optimizers, site operation , special training, industry market insight reports.
High- quality resources : Facebook account resources, Internet celebrity platform resources, Google GMC, TikTok whitelist , logistics and collection resources.
At present, there are more than 10,000+ sellers using Yidian, of which more than 500 are big sellers . Why don't you choose Yidian instead of other website building service providers on the market? Because of two words – "safety" .
Yidian now also cooperates with Amazon Advertising and is an official partner of Amazon Advertising . It can be said that Yidian cooperates with Amazon Advertising and Shopify at the same time , which is unique in the market, which also highlights the comprehensive strength of Yidian . With the two major official recognitions, sellers can also be more assured.