Have you ever wondered why some products always seem to show up in Amazon searches while others get almost no attention? Or how do some Amazon product listings keep getting clicks and have high sell-through rates, while others don't?

The mysterious workings of Amazon's complex ranking system can sometimes leave sellers scratching their heads as to what leads to increased exposure on their site — but there are some clear trends that can be inferred as to why some items are doing better than others.

There seem to be many factors that contribute to a successful product listing on Amazon, but one of the most important is product listing optimization. In this article, we'll explore the key aspects of Amazon SEO and what guidelines to follow to optimize your Amazon product listings to drive sales and increase conversions.

Amazon product listing optimization is the key to creating a personalized and memorable experience for online shoppers. Not to mention, over 353 million items are sold on Amazon, which can create near-endless competition on the Amazon marketplace. So even if you have top-notch items to sell, you won't be able to generate sales if customers can't find your product among your many competitors. Optimizing these listings ensures shoppers can easily find or search for these products!

Optimizing your Amazon product listings also ensures consistency in branding, messaging, reviews, and ratings—while improving visibility on Amazon’s search engine results pages.

Introduction to Amazon A9 Algorithm

A9 is the name of the search engine algorithm that Amazon developed to support its product searches. It's been around for about two years and has grown with age, becoming more complex over time.

A9 is an Amazon subsidiary that develops the company's search engine advertising technology. However, it is no longer a functioning brand.

The Amazon A9 algorithm is a powerful aspect of sellers considering boosting their rankings. It's a search method that quickly reads and analyzes all the data on the market to give you some of the best product choices possible. This AI-based framework ranks relevant matching products for customer queries at the top of its results page. One principle it follows is relevance: to rank higher, their listings must be optimized for SEO and ensure they are highly relevant when customers search.

Amazon's ranking algorithm adapts to its customers' search patterns, showing what they are looking for most often. The structured data in their catalog allows them to combine different relevant functions and display search results tailored specifically for individual shoppers. The algorithm also learns from its previous search patterns and adapts to show important results to its customers.

Factors that determine the A9 algorithm

While it's hard to find information on exactly how its A9 algorithm works, we've identified various factors that affect your conversions and product listing sales success. These aspects are:

Parent-child products

Amazon's built-in parent/child product functionality is a great way to show variations of the same product, rather than showing them with different listings. This means you can expect your customers to find products on a single page. Change themes including color/name, size/quantity, smell and more! For example, the same t-shirts vary only by color; various shades of lipstick; and so on. In Amazon’s ranking system, products with multiple options in the listing tend to rank higher than those without.

Another benefit of doing this includes higher ranking chances for product searches due to multiple options being displayed. As customers stay in the same place and view all other products together, their chances of buying increase!

Text Match Relevance

Relevance is what shapes the content of a product listing. It's like a built-in ranking system that takes keywords, descriptions, and even bullet points into account to calculate how "relevant" your item is to any given search term or keyword.

Relevance of content is an important factor in rankings. The better it matches, the higher you'll see them appear in the list! Creative titles and keyword-rich descriptions are important to get your listings ranked high – but make sure they're engaging too.

sales speed

This is another important factor that the A9 algorithm takes into account when determining product rankings. To stay competitive in the marketplace, it compares sellers' transactions and amounts to their competitors and ranks them accordingly. The seller with the fastest sales wins.

Amazon calculates the amount (amount) and the number of items (quantity) for each transaction. Both are important factors in determining who gets top rankings on their site.

Inventory capacity

Ever wonder why your Amazon product listings disappear from the top rankings? Well, the algorithms that rank your listings take into account whether the item is in stock or not. If there are no products available, your ranking will likely be downgraded and customers will not find your products. On the other hand, being out of stock can also negatively impact your Amazon account health.

Running out of stock can also negatively impact your seller performance rating, ultimately leading to lower sales – so don't wait any longer to restock those shelves!

Price

A9 is a tricky algorithm. In addition to showing the best selling and related products , it also checks if the product is priced right. It looks at the best prices and looks at how well your Amazon product listings are doing. So, try to balance those aspects.

FBA

FBA (Fulfillment by Amazon) is one of the most valuable resources for sellers. The Fulfillment by Amazon program allows merchants who use their service to store their products in all or some of Amazon's warehouses near their geographic location . This yields two benefits:

Featured business status that increases exposure on search pages.

Increased probability of winning the Buy Box.

This in turn will increase your sales velocity and increase your conversion rate, as FBA has many benefits. Some of these are an easy return policy, shorter delivery dates, accountability, and more.

advertise

Sales velocity is the other most important factor that Amazon's A9 search algorithm looks for. But the question is how to increase your sales velocity? Well, the answer is through "advertising". Even a few dollars allocated to an ad can go a long way in driving visitors to your product listings. If the product is impressive enough, you can generate more sales.

customer reviews

There’s no denying that reviews play a key role in boosting overall sales. Positive reviews and reviews from customers help the A9 algorithm determine whether buyers are actively engaged. To outshine your competitors in this part of your marketing strategy, create an incredible customer experience for visitors browsing your listings. Engage them by providing answers in the Q&A section of your product listing. Try to get good reviews and positive reviews while reducing and reducing negative feedback.

high resolution image

Images are everything in an online marketplace, and buyers cannot physically interact with a product. Bright, clear, high-quality product images increase conversion rates and attract Amazon's A9 algorithm, so your listings rank higher on search results pages. Upload as many acceptable images as possible, shot from every angle, as this appeases the A9 algorithm to improve rankings, as well as giving shoppers a wide choice of views before making a purchase.

Amazon's recommendation is at least 1280 pixels on the longest side. Ideally, you should choose an Ultra HD image with 2560 pixels (or more) on the longest side. You can also try using 3D rendered images. These images have real appeal to your visitors.

Promotions

There are many ways to increase sales velocity and increase conversions, but promotions can increase sales quickly. However, this is not a long-term strategy. Discounting your products may immediately boost sales and conversions, but you should be very careful when offering your products, as discounts often have a negative impact on rankings. There are many other more important and sustainable "A9" factors to focus on – such as your text match relevance and product availability.

Amazon A+ Content

Amazon says that A+ content helps boost overall product sales by an average of 3-10%. The reason for the increase is that when buyers know more about the product, they are more satisfied with the product.

A study conducted by MediaMind analyzed 24,000 websites that received approximately 12 billion impressions in July and December and found that multimedia content helped drive a 3x increase in impressions.

When it comes to Amazon product listings, there are six elements associated with them. Whether private label or retail arbitrage , as a third-party seller, these aspects are important:

Product Image

product name

product description

Features

product rating

Product Reviews

Brands and Manufacturers

The benefits of including your brand name when listing on Amazon are numerous. In addition to appearing in filtered results, customers will search for your product by specific brands and manufacturers to find what they're looking for faster than if you didn't include it.

Amazon will not display products that do not mention the manufacturer or brand. So, for the ultimate success of your product, be sure to mention your brand or manufacturer. This will help you get Amazon's attention and ensure that customers searching for products similar to yours can find them effortlessly!

Make sure to follow the guidelines for each element related to your product listing, then optimize and improve them to convert. This helps you outperform your competitors, add value and grow your customer base.

category

If your list is too broad, customers who want to buy products in the same category may not find you. When adding information about products, make sure to list them under the most specific category so they can easily find your product listing.

How do we ensure the best Amazon product listing optimization?

There are nine sets of parameters that can break or facilitate the process of Amazon product listing optimization. they are:

Listing quality

keywords they use

the number of images they use

ASIN index

Number of characters used in product title

way of highlighting

How to describe the product

the number of reviews and ratings it has

Is it fulfilled by Amazon

Let's take a deeper look at each parameter and see what makes it so successful.

How to optimize your Amazon product listings?

By ranking higher in Amazon search results, you can increase your sales and increase your profits. But how do we rank high? There are many factors to a successful product listing, such as optimizing keywords, having quality photos with good lighting, writing optimized titles and descriptions, and more! Let’s dive into some of these important aspects so that you have all the tools you need to be successful on this platform.

When we talk about "optimization", we emphasize two points here:

Optimized with potential keywords to help rank for search terms searched by buyers.

Optimize with the right set of images, titles, and descriptions to generate higher conversion rates.

Now, most sellers tend to forget the concept behind Amazon's A9 algorithm. Even if you have an incredible listing optimized for Amazon, if a buyer feels "it's not good," then he or she won't buy. This is obvious.

It's not just about optimizing product listings. It's also about your product quality, functionality, and customer perception. Everything has to come together for your listing to be successful.

When you say "optimize," it's not just about ranking higher in Amazon's search results. It's also about building an overall better, more valuable product.

Now, before you can actually get into the actual "optimization," you need to do an important step, which is keyword research .

First, do keyword research

You can search for potential keywords based on the products you sell. Enter the product category or product you sell on Amazon.

Do keyword research. You'll get a detailed list of keywords related to what you've entered and their stats.

You can even track some related products if you want. Tools are that simple. It also allows you to search for long-tail keywords and have a hard time ranking on Amazon. Once you've identified the keywords you want to target, the next step is to refine your listings.

Amazon Product Listing Optimization

Here is a list of parameters you must focus on to optimize your product listings. Be sure to follow them carefully and watch your rankings skyrocket right away.

Number of product images

Make sure your product images are clear and high-quality to help you convert. But how much should you include? You need to develop a strategy for your product images, and 62% of popular items tend to have at least 5 or 8 images. The sweet spot is 6 pictures.

Here's a list of products we took from Amazon and ran a full analysis of their images first.

Why is this considered the best Amazon product listing example?

The product is estimated to generate between 43 and 61 sales per day, generating substantial revenue. Although there are multiple factors that require it, product image is one of them. You can evaluate the quality of your Amazon product images using the following criteria:

Close-up and clear photo of the image

Image should not be blurry

Product should be well lit and properly focused

Products must be easily identifiable

Products should occupy 80% of the space provided

In addition to providing high-quality images, include as many pictures as possible. Also, note that many product categories allow you to include swatches and alternate images. While Amazon allows you to upload 9 images, we recommend that you keep around 5 to 6.

Make sure the main image is on a clear white background. However, other people's backgrounds can be clean and simple. You can also use lifestyle imagery to better understand the product and its features. Follow these dos and don'ts to get the best product images for your product listings –

Do:

Each image should be clicked under bright white light.

Keep products in the center.

The main image should only contain the main product. It should not have accessories, boxes or other items.

Keep the image background white.

Make sure the image is large enough to allow the zoom function to work.

Include a tagline to explain the durability of the product.

Include infographics on product benefits to help generate more sales.

Make sure to use only the JPEG (.jpg) file format.

Maintain a resolution of 72 pixels per inch and a minimum size of 1000 pixels (longest side)

do not:

Include logos, text or watermarks on images.

Displays multiple images if the product is a multi-pack.

Include a background on the main image. But if you're doing this for any other secondary image, that's fine too.

Display various views of the product in the main image.

Includes accessories and other things not sold with the product.

product name

There is a correlation between the length of a product title and how well it sells. We analyzed our sales data to see which words were most effective at generating interest in a product. Surprisingly, there is a definite relationship between these two factors! What does it mean? Amazon takes the first five words into account when creating URLs, which means they're likely to be more relevant if you have them at the beginning — especially since this part makes up about 80% of search engine results page (SERP) titles.

The "canonical URL" is generated by taking each word from its corresponding list title, with some exceptions: stop words such as "a", "and", etc.

How to make sure your product titles meet the requirements?

Follow these simple tips to optimize your product listing titles-

made

Your business information should contain at least 80 characters. For a better user experience, please make sure the character limit is between 100-150 characters.

Include potential keywords in the title, but use dashes (-) or pipes (|) to separate keywords. This improves readability and doesn't look cluttered.

Include color, model, series and quantity (if required).

If the product is a multi-pack. number of mentions. Example: 15-pack, 5-pack, etc.

Consolidate your keywords. Make sure to use relevant keywords to ensure your listing appears before relevant leads.

Address user intent. Your product titles should align with the type of audience you are catering to.

Considering the 200 character limit for Amazon product titles, don't waste your precious space adding irrelevant words.

Capitalize the first letter of each word in the product title.

Use numerical values ​​instead of spelling numbers, eg, 7 instead of 7.

Spell out measurements such as pounds, inches, feet, etc.

Do not do

Capitalize all words in the title.

Include specific details for your listing. Example: Free Shipping.

Include subjective adjectives such as "fantastic, awesome, great," etc.

Use special characters or HTML tags.

Contains too much information. Don't overuse keywords.

Therefore, it is crucial to spend some time with the title, as it is one of the key factors in determining its click-through rate (CTR) on the results page .

product description

Amazon product descriptions are one of the most critical parts of Amazon product listing optimization. A great product description is the key to success. It can help you sell more of your product or service and rank higher in search engines – but only if it's done right!

If a buyer sees your product description, he/she is more likely to buy your product, however, they are still unsure.

Different experts have different opinions when it comes to making great descriptions. But what does it actually take to create one? Well, it all comes down to creativity and optimization. A combination of the two can improve rankings and convert better.

The description has a direct impact on the customer. Tell them why you sell so many products? Try to convince buyers how your product changes their daily lives and why it's important to buy from you rather than your competitors.

Check out the example below for a better understanding:

The product description above contains all the relevant points mentioned and they are not only kept short and clear, but also make it accurate and easy to understand. Here are some guidelines you must follow when planning the perfect Amazon product description:

Do:

Paginate when writing new paragraphs.

Check for grammar and spelling mistakes.

Include brand name, model and series, even if they are already used in the title.

Includes color, size, and compatibility information.

do not:

Keep it short, clear and precise.

Provide descriptive and factual information.

Highlight important features.

Capitalize the first letter of each sentence.

Use time-sensitive or subjective terms such as "this year's best sellers, great value for money, etc."

Include shipping or promotional information.

Use HTML tags.

Include an email or URL here.

Use symbols or special characters.

Product descriptions should be concise and clear, and should clearly explain what your product does. We recommend keeping at least 250 words. But not too long.

Features

Product features are one of the important elements in a product listing and are often listed using Amazon bullets rather than blocks of text or large paragraphs. This is because it simplifies things, making it easier to read than paragraphs full of text.

Check out the example below to better understand how it's done –

After analysis, we also found that most of the best-selling products on Amazon not only use bullet points to write product features, but also don’t overuse them. They are no more than 5 bullet points.

The bullet points must include every important characteristic that sets you apart from your competitors. Keep it interesting and convincing enough for buyers to buy.

Follow the guide below for an optimized list of product features-

Do:

List the most important features of the product in the first two points, followed by the less important ones.

Use only 5 bullet points. However, if it's really important to write a little, expand to 6 but no more.

Include a call to action in these bullet points.

Make sure the first letter of each bullet point is capitalized.

Include bullet points that help differentiate your product from your competitors.

Use several keywords. But don't just push them. It should make sense when reading.

do not:

Use too many keywords unnecessarily.

Use exclamation points to 3-4 periods.

Use too many bullet points.

Use special characters or HTML tags.

Include shipping or promotional information in bullet points.

Include time-sensitive or subjective reviews such as "Best selling" or "Great value for money."

Use terms like "unique design, stand out, etc."

product rating

Product reviews have a huge impact on ratings. They complement each other, so if you want to make sure your ratings are high, you should focus not only on producing quality products, but also on providing good customer service and responding quickly to any complaints or issues they may face as well! The list below has 4.3 stars out of 5, which is certainly an excellent score, but there's still plenty of room for improvement, so don't give up.

Now, if you happen to be in the 4-5 star range, it means your product is performing very well. However, if your product is underperforming and has very low ratings, here are some things you can do to improve:

Look for bad reviews or patterns of bad reviews. What are the common problems your customers complain about?

Then, come up with an idea or solution to fix it.

Gather as much feedback as possible (automatically) via email campaigns, as this can sometimes help you resolve issues before customers leave bad reviews.

Accumulate as many reviews as possible and balance them so you can get good ratings and overall reviews.

Manage product reviews

It's clear that online shoppers rely on product reviews. Therefore, it is very important to encourage your customers and leave their honest opinions about the products you offer. Here are some fun facts from the experts: A product with 4.3 stars and 400 reviews definitely performs better (in terms of sales) than a product with 4.8 stars and 14 reviews. In general, a successful product listing tends to have 500 to 1000 reviews. Generate tons of sales every day.

You can use Amazon's Reviewer program to gather some preliminary reviews. Additionally, you can choose Amazon's Request a Review and ask your buyers to review your products within 4-20 days of purchasing them.

How to improve product reviews?

Step 1: Ask for Product Reviews: According to Amazon, sellers and manufacturers are not allowed to offer incentives in exchange for reviews. However, you can ask buyers, or anyone who has ordered your product in the past few months, if they would like to post their thoughts on a purchase without a reward. Email them to provide feedback after their delivery arrives at its destination.

Step 2: Request removal of fake reviews/non-seller related issues: Reviews are an important part of the online shopping experience, but not all reviews are related to a product. Reviews sometimes reflect issues related to services such as shipping and customer support inquiries; therefore, such reviews can be requested to be removed.

Step 3: Respond to messages promptly: Amazon’s Buy Box algorithm takes customer response time into account when determining the sellers with the highest rankings. Strive to respond to all messages from customers within 24 hours, preferably as soon as possible for best results!

search term

This section – the search term – is only displayed on the back end of the list. There's still a lot of discussion around this part, but it's not that complicated. All you have to do is enter your main keywords, one per line.

Do:

Use other primary keywords that you can't use in your product title.

Include some additional secondary search terms.

Use abbreviations, misspellings and applications of products or any other variations.

do not:

Include keywords you already use in the title.

The brand name is used here again, as Amazon will automatically choose it.

Use subjective terms such as "available now, best, on sale, etc."

Use the seller's name.

Reduce dropout rates

Amazon’s customer experience is all about engaging customers. Even if they just viewed your product and left the store, their exit rate is already higher than it should be. What is the key to solving this problem? Get them interested in related products – you never know when you'll change your mind! Not to mention, if your exit rate is too high, your product ranking will drop, causing your sales to drop dramatically.

How to list a new product on Amazon?

Amazon product listings involve two things that you must always keep in mind:

If you sell your own products, you should create a new listing on Amazon. This means that you are the first seller to sell this product on Amazon.com.

If you have multiple merchants selling the same products as you, they share a common Amazon listing. You must use the same and should not create a new list for it.

Steps to create a new list:

Step 1: Sign in to your Seller Central account and go to the Dashboard.

Step 2: On the main menu, click Inventory.

Step 3: Pop up a submenu. Click Add Product from the list.

Step 4: You will be redirected to the detail page where you can add products.

Step 5: Here you can choose to choose an existing project or create your own. You can search from Amazon's catalog or choose to add new products that are not sold on Amazon.

Step 6: Select a product category and subcategorize to categorize the items you sell. If you feel your product can be listed under both categories, then check out other sellers to see in which category they list their products.

Step 7: After selecting the appropriate product category, you will be able to fill in the information for the product listing.

Step 8: You will be asked to fill in the product title, product description, product image, etc. Now, this is the part that can make or break your list. The details you provide should be engaging and informative. Most importantly, it should be enough to convince buyers to buy your product.

Step 9: You have to fill in the details in each of the tabs named Variations, Offer, Images, Description, Keywords etc. If you see a red warning symbol on any of these tabs, you have missed entering the basic details required to list the item on the Amazon marketplace. Your listing will not be published unless you do not.

If you're still having trouble publishing your product listing, you can always contact Amazon Seller Support by clicking the Help link on the top right side of the page. Please follow the necessary steps to get help with this issue.

Amazon Product Video Guide

Amazon shoppers love it when a product includes a video. A recent survey found that 90% of people say that videos featuring products help them make decisions, and those listings with videos have higher conversion rates because they allow buyers to see you the effect of the product.

Adding videos to your product listings is a smart move and one of the best ways to convince shoppers to buy from your store or website, depending on how long they look online before pulling the trigger .

Now, as a seller, if you're trying to add product videos to your listings along with images, it's easy. But first, find out what types of videos are out there and the contributions of each type.

Types of product videos you can create:

Generally, there are 3 types of video concepts you can create to help your product reach the right audience and keep them engaged.

Product Highlighter Video: This type of video is clean, simple, and fully featured on the product. They are usually 360° videos with the product on a plain white background.

Customer Experience Videos: These videos are usually shot by reviewers, fans or customers. It provides other buyers with a realistic experience to better understand the product.

Product Description Videos: These videos are of impeccable quality, the script is engaging and explains the benefits of using the product.

Note: You can add videos to Amazon listings by:

A+ Content Manager (Enhanced Brand Content ) – Professional sellers of registered brands can access A+ content manager and add videos

Amazon Vendor Central – Adding videos using Amazon Vendor Central can be difficult because it is an invite-only program.

Add videos with customer reviews – Getting good video reviews from customers can positively impact your product listings.

Guidelines for Adding Product Videos on Amazon

Before uploading a video, be sure to keep the following in mind:

Make sure you own the copyright for the product video you are uploading.

Product videos should be created with high quality resolution.

Product videos should be in their usual YouTube orientation or 16:9 aspect ratio.

The minimum resolution for product videos should be 1280 × 720, but 1920 × 1080 is ideal.

Product videos should be recorded using the RGB (red-green-blue) color profile at 300 DPI. However, 72 is acceptable.

Product videos cannot contain multiple brand logos. It has to be only one.

Videos should be in any of the following file formats: MP4, MOV, FLV, AAC, AVI, 3GP, MPEG-2. Even if you created it with Apple ProRes, you must convert it before uploading.

Thumbnails for videos should be in PNG or JPEG format.

Thumbnails for videos should be of high quality.

Product videos cannot contain your contact information.

Product videos cannot contain reseller or company or seller details.

Product videos cannot contain your competitor's products.

Product videos cannot contain a status indicating that you are an authorized reseller or only sold by an authorized reseller.

Product videos cannot contain product prices.

Product videos cannot contain descriptive promotions (such as specials, bestsellers, great deals, etc.).

Product videos cannot contain time-sensitive information (such as hot sale this year, on sale, new this year, etc.).

Product videos cannot contain timelines or shipping details.

Product videos must not contain any content that suggests they can be used for criminal activity.

Product videos cannot contain information about customer reviews.

Product videos cannot contain third-party or editorial references.

Product videos cannot contain warranties or warranty details.

Product videos cannot contain brand logos that you do not own.

Product videos cannot contain links to any site outside of Amazon.

Product videos cannot contain unusual or objectionable content.

Remember, Amazon continually updates its product video guides. So be sure to check out EBC's help page or go directly to the link in the EBC UI that shows the video guide.

How to Add Product Videos on Amazon?

Given that you have this option enabled, adding product videos is simple. Follow the step-by-step guide below:

Step 1: Sign in to your Amazon Seller Central account.

Step 2: Go to Ads and click on A+ Content Manager.

Step 3: Search for the SKU (stock keeping unit) of your product.

Step 4: Click the "Start" button to add the video to the corresponding ASIN.

Step 5: Upload the video file.

Step 6: Add thumbnails of product videos, titles and descriptions.

Step 7: If the uploaded video contains content that is not suitable for viewers under the age of 18, make sure the "Adult audience" box is checked.

Step 8: The process of adding the product video is now complete.

Videos can take up to 6 hours to appear on product pages. Once published, it will appear in the image block in the top left pane and again in the related video under the product information section .

If you want to remove a product video from the page:

Step 1: Go to the EBC Dashboard.

Step 2: Look for a box that says "Remove video from details page".

Step 3: Commit the desired changes.

Step 4: Once submitted, your uploaded product videos will be deleted within 6 hours.

How does product listing optimization affect the customer decision-making process?

You may have heard the term "consumer decision journey". Well, that's what we're going to talk about today! The consumer decision process is the process by which consumers decide which product they want to buy for themselves or others based on their wants and needs. Sellers have four important factors that need improvement to be successful: usability, findability, conversion rate optimization (CRO), and the post-purchase experience.

It is impossible to discuss the importance of Amazon listing optimization without discussing the consumer decision journey, as they all depend on each other for success (or lack thereof). Let’s decipher how product listing optimization works at every step of the customer’s decision-making process –

Availability

Availability is the first critical factor when optimizing your Amazon listing. When deciding which factors are important, you need to consider two factors: inventory availability and Buy Box ownership. You may have the most optimized keywords or a collection of the best product images, but if your product listings are suppressed due to low or no stock, nothing will help you rank high.

One of the best ways to minimize customer returns and dissatisfaction is to have a "buy box." When you have it, your store creates a product listing that customers are more likely to see when shopping on Amazon than listings created by other sellers.

Findability

亚马逊是一只善变的野兽，但有一些方法可以让你的产品更容易被找到。优化您的亚马逊列表的第一步是确保所有东西都有库存，并且您已经赢得了Buy Box 。一旦你处理了这些，关注“可查找性”是下一个关键的事情。

亚马逊排名算法中最重要的因素之一是您的可查找性。可查找性包括有机和广告存在，这意味着您不仅应该确保在产品类别中对关键字进行排名，还应该确保人们可以轻松浏览您的产品。

这意味着您必须评估与您的产品列表相关的搜索最多的词，并将它们添加到您的产品标题、描述和功能中。将它们包含在后端关键字和图像中的替代文本中也很重要。

转换

正如Nielsen Norman Group的一项研究表明，“用户会滚动，但前提是首屏内容足够有希望”，这意味着首屏内容是能够创建转化漏斗的关键方面之一这包括您的标题和图像列表。确保为您的产品列表标题使用最佳关键字并插入高分辨率图像。

在首屏下方，您将获得更多的创意控制权，并且可以更深入地研究您的产品。如果消费者根据他们在上面看到的内容购买了90% 的商品，那么通过非首屏内容，购物者会发现他们的产品的其他视频、A+ 内容以及之前购买过它们的其他客户的评论.

购买后

优化您的亚马逊列表不会以转化结束。客户满意度是产品列表优化的一个重要方面。您希望他们在产品方面和卖家店面都有良好的体验，这可以在他们的产品评论中看到。

购买后流程成熟的一个积极迹象是回头客，即客户保留。这不仅显示了产品方面的客户满意度，而且还通过对所有问题或投诉的快速和专业的响应，在您的卖家店面显示了客户满意度。

in conclusion

亚马逊成为世界上最大的在线零售商是有原因的。全球用户使用它搜索产品的频率是使用Google 搜索的3 倍！这个网站有完美的算法很重要，所以每次搜索后都会显示他们最好的项目。因此，优化您的产品列表以匹配A9 算法对于在数百万竞争对手中脱颖而出非常重要。

您在亚马逊上展示产品的方式——无论是通过列表内容还是购买后的用户体验，都可以决定销售的成败。创建引人入胜的列表页面，提供客户对购买充满信心所需的所有信息，对于产品列表在亚马逊搜索中排名第一是必不可少的。